Lotame’s Privacy Policy
Last Updated: November 2, 2011
Effective Date: January 1, 2012
Lotame and Consumers: Our technology platform, branded “Crowd Control” enables companies to gain unique insights about their customers and prospects and to deliver relevant advertising and content to their browsers.
As part of Lotame’s commitment to respect privacy concerns and implement industry-recognized standards, Lotame is a member of the Network Advertising Initiative (NAI), Interactive Advertising Bureau (IAB), Online Publishers Association (OPA) and Direct Marketing Association (DMA). Lotame complies with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising, which are designed to inform consumers about data collection and advertising practices across multiple websites and to provide consumers the ability to opt out. Lotame participates in the educational, notice, opt-out and enforcement programs of the DAA. For more information or to opt-out of behavioral advertising by Lotame or other NAI member companies, please visit the DAA website at aboutads.info.
Data We Collect and Use: To deliver our services, we and our clients collect, organize, and use non-personal information reflecting your interactions with a variety of Websites. This information includes items such as the date and time you visited a Website, your browser information, your IP address, your browsing behavior, your age and gender, and interests you express or imply at social networking sites or other Websites you visit. Crowd Control recognizes your computer over time by setting a unique browser cookie, which your browser relays to our servers when you visit Websites that are affiliated with our partners or clients. We and our clients may also supplement the information we collect with additional non-personal information we obtain from other companies. In certain of these cases, information we or our clients obtain from third parties is derived from personal information and de-identified prior to its use. We analyze the non-personal information we collect or obtain from third parties and organize it into anonymous user profiles, groups, and audiences, based on factors such as age, gender, geography, interests and online actions. We and our clients and partners then use these anonymous user profiles, groups and audiences to design and deliver customized advertising campaigns or other relevant content. We and our clients also use this data for other related purposes (for example, to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of Website visitors.)
The behavioral categories we use to customize the ads you may see or for related purposes do not use personal information such as your name, address, e-mail address, phone number, birth date or social security number. Our technology and services are designed to limit our use of consumer data to anonymous, non-personal information. Note that we license Crowd Control to third parties, such as website publishers and marketers. A third party licensee using Crowd Control may elect to collect, manage and use other types of data through Crowd Control, which may include personal information (where permissible). Please consult the privacy policies of the Websites you visit to become familiar with their privacy practices.
Opting Out or Customizing Your Experience: We provide you with the ability to opt-out of our use of information about your previous browsing to tailor the ads you see. You can opt-out by clicking here and following the instructions provided. Note that after choosing to opt-out, if you use a different computer or a different browser, or if you delete or block browser cookies, you may need to repeat the opt-out steps. Most Web browsers also enable you to block browser cookies. You can refer to your web browser’s documentation to get more information on how to block or delete cookies directly through your browser settings.
In addition, we also provide you with the ability to view and edit some of the key information in the anonymous profile our systems associate with your browser. Through use of the Lotame Preferences Manager, you can remove information in order to influence the ads Lotame displays to your browser. You can access Lotame’s Preference Manager by clicking here.
Data Sharing: When you visit a Website that shares information about your activity with Lotame, we will use that information to customize relevant ads to you at that and other Websites you visit, or for research and analysis. We may also share non-personal information with companies such as advertisers, agencies, ad networks, or exchanges to enable them to analyze user behaviors or to customize the ads that you encounter.
There are other limited circumstances in which we may share data. We may provide access to the non-personal information we collect to service providers who are assisting us with storage, analysis, or other services. These service providers are subject to confidentiality restrictions, and are not authorized to utilize the information in any way other than to provide their services to us. If our company is sold, assigned, transferred, merged, files for bankruptcy protection, or undergoes some other change to its corporate form, information may be transferred as part of that transaction or change. In these instances, we will take steps to ensure that our data is maintained in accordance with this privacy policy. In special cases, we may also be required to release information in order to comply with requests from law enforcement, government agencies, and similar entities, or to otherwise protect our clients and users.
Data Retention: We retain the anonymous user data we collect for up to nine (9) months from the date of its collection. (Crowd Control licensees establish and publish their own respective data retention policies.)
Security: Lotame has implemented security measures which are reasonably designed to protect the user data which Lotame collects from unauthorized access, disclosure, or modification.
The Lotame.com Website: Lotame collects non-personally identifiable usage data at www.lotame.com, which we use to improve our website and services. In response to requests for information, Lotame also collects personal contact information you submit to us. We do not share, sell, rent or trade any contact or personally identifiable information with third parties (except with service providers in the manner described above). If you would like to update, delete, or revise any personal information you submitted to us through lotame.com, please send your request to privacy@lotame.com.
Changes: We reserve the right to revise this privacy policy at any time. If we change the policy, we’ll notify you by posting the new policy here, changing the date at the top, and indicating on our homepage that the privacy policy has been updated.
Contact Us: To contact us with any questions, comments, or suggestions, please email us at privacy@lotame.com or write to us at the address below.
Lotame Solutions, Inc. Suite 2000 8850 Stanford Blvd. Columbia, Maryland, 21045
