At Lotame, we are firm believers in the combined power of people and technology. Our award-winning customer-first approach to data solutions gives you full end-to-end support, from shaping and refining your data strategy, to personalized hands-on tactical support that ensures you - and your customers - profit from the time and energy you spend on your campaigns.
Because every business has unique and specific requirements, Lotame offers a wide variety of data solutions to fit your needs. Our award-winning Client Success team will work to guide you through every step of your DMP implementation to ensure it is configured to meet your specific business needs.
Once you are up and running with the platform, your Client Success Manager will act as your day-to-day contact to make certain you’re extracting the maximum value from your data. Our team will partner with you to optimize your data strategy and provide detailed training on new features and tools that are added to the platform. They’ll also organize regularly scheduled check-ins to mark your progress against our Lotame maturity model so you can easily benchmark your organization’s DMP success and ROI.
Lotame is leading the charge to increase data quality across the industry. Our team of data scientists have been working for two years to create a new wave of high-quality data called Precision Audiences that hit or exceed industry on-target benchmarks, and improve the accuracy of targeting as well as audience measurement.
In addition to our focus on high-quality data, Lotame's technology is powered by one of the largest global data exchanges in the world, the Lotame Data Exchange, giving you instant access to over 4 billion profiles globally with extensive reach in US, EMEA, India, and APAC.
Not being part of a marketing cloud or large conglomerate also affords Lotame the ability to be laser-focused on data and the value it brings our clients. We don't offer a one-size-fits-all platform or approach, but instead work with you to offer unique solutions using some or all of our products, to fit your particular use case. We are focused on offering our clients excellent technology and the superior service required to make them work for you.
Lotame’s award-winning technology has been used by enterprises around the globe to power millions of data-driven marketing campaigns in every industry. Every year we evaluate and improve upon our existing technology and solutions so that we are always delivering top-notch products to our customers. Our best-in-breed solutions have helped clients in every industry increase engagement and drive revenue by turning big data into smart data for superior results. There's a reason we've been named the Global DMP of the Year.
Lotame's technology is flexible and media-agnostic, so our clients can work with any of their preferred tech or media platforms, thanks to our many integrations with all major activation platforms, including ad servers, DSPs, SSPs and beyond. We also provide direct and unfettered access to our core API and billions of raw data points on which our platform runs. This is available to be incorporated into our customers' platforms and products, which is a unique and unmatched offering in the space. This means you can send your data wherever you like, so your expert data scientists can make it even more insightful and useful for your team.