Lotame helps companies use data to build stronger connections with consumers. Committed to innovation, agility, and - above all, customer success, our team continuously finds new and meaningful ways for our clients to harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off.
Not being part of a marketing cloud or large conglomerate affords Lotame the ability to be laser-focused on data and the value it brings our clients. We don’t have corporate overhead or objectives distracting us or distracting our clients from their end goals and we work tirelessly with you to get there.
No two Data Management Platform (DMP) use cases are identical. Clients have unique and specific requirements, which make the initial setup of the platform crucial for success. Our award-winning Client Success team will work to guide you through every step of your DMP implementation to ensure the platform is configured to meet your specific business needs.
Once you are up and running with the DMP, our Client Success team will act as your day-to-day contacts to make certain you’re extracting the maximum value from the platform. Our team will partner with you to optimize your DMP strategy and provide detailed training on new features and tools that are added to the platform. They’ll also organize quarterly check-ins to mark your progress against our Lotame maturity model so you can easily benchmark your organization’s DMP success and ROI.
Lotame’s award-winning technology has been used by enterprises around the globe to power millions of data-driven campaigns in every industry. Every year we evaluate and improve upon our existing technology and solutions so that we are always delivering top-notch technology and products to our customers. Our best-in-breed technology has helped clients increase engagement and drive revenue by turning big data into smart data for superior results. There's a reason we've been named the Global DMP of the Year.
Lotame is proud to be the leading independent data management platform, and we know that our independence is a benefit to our clients, as it enables us to be agile and flexible. Unlike other giant marketing clouds, Lotame's technology is flexible and agnostic, so our clients can work with any preferred tech or media platform thanks to our many integrations with all major activation platforms including ad servers, DSPs, SSPs and beyond. Our technology is top-notch, and the engineers that build that technology pay attention to market trends and listen to the constant feedback they get from our clients to continue innovating, iterating, and improving. Lotame DMP users have a voice and play a pivotal role in the Lotame product roadmap, which is something we know the bigger marketing clouds can’t attest to.
Lotame provides direct and unfettered access to our core API and billions of raw data points on which our platform runs. This is available to be incorporated into our customers' platforms and products, which is a unique and unmatched offering in the space.
Not only is Lotame’s platform built with cutting-edge technology, but it is powered by one of the largest global data exchanges in the world, the Lotame Data Exchange, giving you instant access to over 4 billion profiles globally (with extensive reach in US, Canada, UK, India, Middle East, Malaysia and Indonesia). Lotame also has high performing data segments that hit or exceed Nielsen DAR & comScore VCE benchmarks, which is groundbreaking data for video and display, and only available through Lotame. DMP users have access to 40+ branded data providers to help scale campaigns, improve targeting accuracy, and increase campaign performance.
The data ecosystem is evolving rapidly. To help our clients stay ahead, we offer a range of tools and forums for knowledge sharing. Our client summits and councils provide face-to-face education and networking opportunities, while our vibrant online community and knowledge base offer an always-on forum for clients to learn and share best practices. From newsletters to videos to an online academy, Lotame has something for every client, every step of the way. Looking for more information about data or best practices to make the most of your DMP? Check out our Resources section to access videos, tutorials, and tips & tricks to learn more.