Lotame helps companies use data to build stronger connections with consumers. Committed to innovation, agility, and - above all, customer success, our team continuously finds new and meaningful ways for our clients to harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off.
Not being part of a marketing cloud or large conglomerate affords Lotame the ability to be laser-focused on data and the value it brings our clients. We don’t have corporate overhead or objectives distracting us or distracting our clients from their end goals and we work tirelessly with you to get there.
No two business cases are identical. Every user has unique and specific requirements, and Lotame's team offers a wide variety of data solutions to fit your needs. Our award-winning Client Success team will work to guide you through every step of your platform implementation to ensure it is configured to meet your specific business needs.
Once you are up and running with the platform, your Client Success Manager will act as your day-to-day contact to make certain you’re extracting the maximum value from your data. Our team will partner with you to optimize your data strategy and provide detailed training on new features and tools that are added to the platform. They’ll also organize regularly scheduled check-ins to mark your progress against our Lotame maturity model so you can easily benchmark your organization’s DMP success and ROI.
Lotame’s award-winning technology has been used by enterprises around the globe to power millions of data-driven marketing campaigns in every industry. Every year we evaluate and improve upon our existing technology and solutions so that we are always delivering top-notch products to our customers. Our best-in-breed solutions have helped clients in every industry increase engagement and drive revenue by turning big data into smart data for superior results. There's a reason we've been named the Global DMP of the Year.
As the leading independent data management platform, we know that our independence is a benefit to our clients, as it enables us to be agile and flexible. We don't offer a one-size-fits-all platform or approach, but instead work with you to offer unique solutions using some or all of our products, to fit your particular use case. Unlike other giant marketing clouds, Lotame's technology is flexible and agnostic, so our clients can work with any preferred tech or media platform thanks to our many integrations with all major activation platforms including ad servers, DSPs, SSPs and beyond. Our technology is top-notch, and the engineers that build that technology pay attention to market trends and listen to the constant feedback they get from our clients to continue innovating, iterating, and improving. Lotame DMP users have a voice and play a pivotal role in the Lotame product roadmap, which is something we know the bigger marketing clouds can’t attest to.
Lotame provides direct and unfettered access to our core API and billions of raw data points on which our platform runs. This is available to be incorporated into our customers' platforms and products, which is a unique and unmatched offering in the space. This means you can send your data wherever you like, so your expert data scientists can make it even more insightful and useful for your team.
Not only is Lotame’s platform built with cutting-edge technology, but it is powered by one of the largest global data exchanges in the world, the Lotame Data Exchange, giving you instant access to over 4 billion profiles globally with extensive reach in US, Canada, UK, India, Middle East, Malaysia and Indonesia. Lotame also has high performing Precision Audiences that hit or exceed industry on-target benchmarks by up to 100%. Additionally, DMP users have access to 40+ branded data providers to help scale campaigns, improve targeting accuracy, and increase campaign performance.
The data ecosystem is evolving rapidly. To help our clients stay ahead, we offer a range of tools and forums for knowledge sharing. Our Lotame Ignite client summits and councils provide face-to-face education and networking opportunities, while our vibrant online community and knowledge base offer an always-on forum for clients to learn and share best practices. From newsletters to videos to an online academy, Lotame has something for every client, every step of the way. Looking for more information about data or best practices to make the most of your DMP? Check out our Resources section to access videos, tutorials, and tips & tricks to learn more.