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Lotame Named DMP of the Year! Selected for Superior Technology & Independence Learn More

Why Lotame

At Lotame, we are firm believers in the combined power of people and technology. Our award-winning customer-first approach gives you full end-to-end support, from shaping and refining your data strategy, to personalized hands-on tactical support that ensures you - and your customers - profit from your DMP investment.
Where Data, Innovation,
and Agility Connect

Lotame helps companies use data to build stronger connections with consumers. Committed to innovation, agility, and - above all, customer success, our team continuously finds new and meaningful ways for our clients to harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off.

Lotame is the leading independent DMP
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Independent Thinking

Not being part of a marketing cloud or large conglomerate affords Lotame the ability to be laser-focused on data and the value it brings our clients. We don’t have corporate overhead or objectives distracting us or distracting our clients from their end goals and we work tirelessly with you to get there.

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Individual Attention

No two Data Management Platform (DMP) use cases are identical. Clients have unique and specific requirements, which make the initial setup of the platform crucial for success. Our award-winning Client Success team will work to guide you through every step of your DMP implementation to ensure the platform is configured to meet your specific business needs.

Once you are up and running with the DMP, our Client Success team will act as your day-to-day contacts to make certain you’re extracting the maximum value from the platform. Our team will partner with you to optimize your DMP strategy and provide detailed training on new features and tools that are added to the platform. They’ll also organize quarterly check-ins to mark your progress against our Lotame maturity model so you can easily benchmark your organization’s DMP success and ROI.

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Superior Technology

Lotame’s award-winning technology has been used by enterprises around the globe to power millions of data-driven campaigns in every industry. Every year we evaluate and improve upon our existing technology and solutions so that we are always delivering top-notch technology and products to our customers. Our best-in-breed technology has helped clients increase engagement and drive revenue by turning big data into smart data for superior results. There's a reason we've been named the Global DMP of the Year.

Discover the Platform
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Flexibility

Lotame is proud to be the leading independent data management platform, and we know that our independence is a benefit to our clients, as it enables us to be agile and flexible. Unlike other giant marketing clouds, Lotame's technology is flexible and agnostic, so our clients can work with any preferred tech or media platform thanks to our many integrations with all major activation platforms including ad servers, DSPs, SSPs and beyond. Our technology is top-notch, and the engineers that build that technology pay attention to market trends and listen to the constant feedback they get from our clients to continue innovating, iterating, and improving. Lotame DMP users have a voice and play a pivotal role in the Lotame product roadmap, which is something we know the bigger marketing clouds can’t attest to.

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Lotame's DMP is accessible because of API access for all customers
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Accessibility

Lotame provides direct and unfettered access to our core API and billions of raw data points on which our platform runs. This is available to be incorporated into our customers' platforms and products, which is a unique and unmatched offering in the space.

Scale
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Scale

Not only is Lotame’s platform built with cutting-edge technology, but it is powered by one of the largest global data exchanges in the world, the Lotame Data Exchange, giving you instant access to over 4 billion profiles globally (with extensive reach in US, Canada, UK, India, Middle East, Malaysia and Indonesia). Lotame also has high performing data segments that hit or exceed Nielsen DAR & comScore VCE benchmarks, which is groundbreaking data for video and display, and only available through Lotame. DMP users have access to 40+ branded data providers to help scale campaigns, improve targeting accuracy, and increase campaign performance.

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Knowledge Sharing

The data ecosystem is evolving rapidly. To help our clients stay ahead, we offer a range of tools and forums for knowledge sharing. Our client summits and councils provide face-to-face education and networking opportunities, while our vibrant online community and knowledge base offer an always-on forum for clients to learn and share best practices. From newsletters to videos to an online academy, Lotame has something for every client, every step of the way. Looking for more information about data or best practices to make the most of your DMP? Check out our Resources section to access videos, tutorials, and tips & tricks to learn more.

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Lotame is the leading independent DMP
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Technology.png
flexibility.png
Lotame's DMP is accessible because of API access for all customers
Scale
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Don’t Take Our Word For It.

Hear from some of our clients and employees on why they choose Lotame, in their own words.

Awards
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Deloitte Technology Fast 500
2017 Bronze Steve Sales & Customer Service (1)
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Baltimore Business Journal Best Places to Work 2017
2016 Emerging Tech Company of the Year
TMC Tech Culture Award
Baltimore Sun 2016 Top Workplaces
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Baltimore Sun 2015 Best Workplaces
Baltimore Sun 2014 Top Workplaces
Our Products
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Data Management Platform
Collect Anywhere. Use Everywhere.
Collect, organize, analyze, and activate your data from any source with Lotame’s award-winning DMP.
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Audience Optimizer
Audience Optimizer
Evolve Your Perfect Audience Into Perfect Audiences
Create powerful look-alike and act-alike models to extend your most valuable audiences and increase the efficiency of your campaigns.
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Cross-Device
Cross-Device
Bridging the Gap Between Screens
Collect and connect data from all the devices your target consumers use to reach them in the right place, at the right time!
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Data Exchange
The World's Data at Your Fingertips
Billions of mobile and online data points around the world to make your audiences even more targeted and effective.
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Data Stream
Powering the People Data Needs of Global Business
Access Lotame's raw data firehose to fuel enterprise-level applications and solutions for deeper, more valuable insights into target consumers.
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Onboarding
Onboarding
Bringing Offline Data Online
Combine offline and CRM data with other data sources for a holistic view of your consumers.
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Syndicate
Powering the Seamless Exchange of Second-Party Data
Exchange second-party data seamlessly and transparently, from within Lotame's DMP or across leading DSPs.
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TV DMP
Bringing Digital Intelligence to Television
Plan and measure TV ad campaigns using rich, behavioral digital and viewership data.
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