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Products
- - - PRODUCTS
- - - Spherical Platform
      
      Get data empowered with orchestration, enrichment, insights & activation capabilities.
  - - Addressable Audiences
      
      Unlock reach with Curated Marketplaces and Lotame Data Exchange marketplace.
  - - Data & Identity Services
      
      Standalone services help marketers understand consumers and advertise more effectively.
Capabilities
- - - Capabilities
- - - Audience Creation and Modeling
      
      Segment customers, find patterns, and create lookalikes.
    - Audience Enrichment
      
      Tap into a richer view of customers and prospects.
    - Audience Insights
      
      Get the intel you need to impact consumer experiences.
  - - Curation
      
      Find your audience in surprising, less crowded places.
    - Collaborations: Insights & Targeting
      
      Expand data sources to unlock new insights and targeting.
    - CTV Targeting
      
      Engage specific audiences on streaming video.
  - - First-Party Data Onboarding & Management
      
      Connect, enrich, analyze, and segment offline and online data.
    - Identity Resolution & Activation
      
      Identify unique users across various channels and devices.
    - Revenue & Monetization
      
      Convert valuable data into advertising revenue.
Partner Connections
Resources
Company
- - - Company
- - - About Us
      
      Learn more about our 19 years of data and tech experience.
  - - Events & Webinars
      
      Join us and get all of your questions answered, live.
  - - Careers
      
      Grow your career at Lotame and join our trailblazing “Lota-Family.”
  - - Lotame Named to TMW’s Top 10 List of Most Innovative Companies in Marketing Technology
      
      Read more
Contact Us

Thank you!

Thank you for your interest in Lotame’s guide: Get to Know Your Customers Better: 6 Simple Steps to Build an Effective Customer Data Strategy. We’re excited to offer you a complimentary copy!

Access here

Interested in learning more about customer data? Learn how Lotame’s Spherical data collaboration platform (DCP) can help accelerate success. Our experts are here to help.

Looking for more insights? Check out additional CDP resources below:

Customer Data Platform vs Data Management Platform: Why You Need Both

Customer Data Platforms (CDPs) Can Be Valuable When Used Correctly

CDP, DMP, or Both? It All Depends on Your Marketing Goals

PRODUCTS

Capabilities

Company

Thank you!