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Article

Holiday Shopping Trends 2025: Why Behavior — Not Intent — Drives Opportunity for Marketers

Kristen Whitmore

4 min read

Holiday Shopping Trends 2025: Why Behavior — Not Intent — Drives Opportunity for Marketers

Featured Content

Maximize Campaign ROI with Lotame’s Seasonal Audience Segments

Plan ahead with ready-made, addressable audiences for every quarter. Reach high-intent consumers around global holidays and peak buying moments across screens. Read the guide.

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12 Min Read

How to Use Data to Power Your CTV Advertising Strategy

CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.

Guide

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10 Min Read

Back to Basics: What is Identity Resolution?

Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.

Article

·

10 Min Read

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