Resources
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Article
Notes From a 20-Year CEO, One Year Post-Acquisition by Publicis
Andy Monfried
4 min read
Featured Content
Maximize Campaign ROI with Lotame’s Seasonal Audience Segments
Plan ahead with ready-made, addressable audiences for every quarter. Reach high-intent consumers around global holidays and peak buying moments across screens. Read the guide.
Research
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12 Min Read
How to Use Data to Power Your CTV Advertising Strategy
CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.
Guide
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10 Min Read
Back to Basics: What is Identity Resolution?
Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.
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10 Min Read
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3 min read
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4 min read
5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)
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4 min read
Your AI Is Hungry. 6 Steps to Feed It a Better Data Strategy.
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7 min read
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Article
6 min read
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Article
4 min read
Agentic Marketing Strategy: Balancing AI, Data, and Customer Autonomy
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Article
8 min read
CTV Glossary: A Comprehensive Guide to Connected TV Advertising Terminology
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Article
5 min read
