Resources
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Guide
A Marketer’s Guide to Back-to-School Campaigns
Alison Harding
4 min read

Featured Content
The Power of Data Collaboration Platforms: A Game-Changer in Digital Marketing
Data collaboration platforms are a powerful solution in digital marketing. Learn how to use them to make the most of your first-party data. Read more.
Research
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12 Min Read
How to Use Data to Power Your CTV Advertising Strategy
CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.
Guide
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10 Min Read
Back to Basics: What is Identity Resolution?
Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.
Article
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10 Min Read
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Article
4 min read
Your AI Is Hungry. 6 Steps to Feed It a Better Data Strategy.
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7 min read
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6 min read
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Article
4 min read
Agentic Marketing Strategy: Balancing AI, Data, and Customer Autonomy
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Article
8 min read
CTV Glossary: A Comprehensive Guide to Connected TV Advertising Terminology
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Article
5 min read
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Article
2 min read
Digital Marketing During a Recession: How the Industry Can Adapt
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Article
4 min read