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Article

Identity Driven Marketing: Why Identity Is Doing the Heavy Lifting Now

Alexandra Theriault

7 min read

Identity-driven marketing does the heavy lifting

Featured Content

Maximize Campaign ROI with Lotame’s Seasonal Audience Segments

Plan ahead with ready-made, addressable audiences for every quarter. Reach high-intent consumers around global holidays and peak buying moments across screens. Read the guide.

Research

·

12 Min Read

How to Use Data to Power Your CTV Advertising Strategy

CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.

Guide

·

10 Min Read

Back to Basics: What is Identity Resolution?

Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.

Article

·

10 Min Read

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Notes From a 20-Year CEO, One Year Post-Acquisition by Publicis
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1 min read

Lotame Expands Operations in ANZ With Appointment of Kirsten Newbery as Agency Sales Director
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Zuzana Urbanova to Lead Lotame’s Agency Solutions in APAC
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Lotame Unveils Curation to Solve Addressability Gaps & Enhance Global Ad Performance

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