Pepsico Mexican Foods Embraces Cookieless Targeting in Benchmark-beating Video Campaigns
Learn how data and identity helped this leading CPG powerhouse preserve and extend advertising across all devices and the open web. The Challenge Pepsico Mexican Foods, with their agency Anagram, sought ways to future-ready the brand’s targeting and performance. The Solution Anagram, in collaboration with Lotame, developed a data-driven cookieless video strategy to preserve and … Read more
