Resources
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Guide
A Marketer’s Guide to Back-to-School Campaigns
Alison Harding
4 min read
Featured Content
The Power of Data Collaboration Platforms: A Game-Changer in Digital Marketing
Data collaboration platforms are a powerful solution in digital marketing. Learn how to use them to make the most of your first-party data. Read more.
Research
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12 Min Read
How to Use Data to Power Your CTV Advertising Strategy
CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.
Guide
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10 Min Read
Back to Basics: What is Identity Resolution?
Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.
Article
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10 Min Read
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Customer Story
2 min read
How America’s #1 Egg Brand Converts Passive Consumers into Eggvocates
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Article
4 min read
Agentic Marketing Strategy: Balancing AI, Data, and Customer Autonomy
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Article
8 min read
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Article
5 min read
Lotame’s Year in Review: Reflections from Founder & CEO Andy Monfried
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Article
4 min read
5 Key Digital Advertising Trends Marketers Should Watch in 2025
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Research
3 min read
Martech Stack Trends: The State of Data Collaboration Chapter 3
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Article
8 min read
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Research
3 min read
Overcoming Data Challenges: The State of Data Collaboration Chapter 1
