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Article

5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)

Alexandra Theriault

4 min read

5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)

Featured Content

Maximize Campaign ROI with Lotame’s Seasonal Audience Segments

Plan ahead with ready-made, addressable audiences for every quarter. Reach high-intent consumers around global holidays and peak buying moments across screens. Read the guide.

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CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.

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Back to Basics: What is Identity Resolution?

Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.

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