As Lotame expands through the APAC region, we’re thrilled to announce the appointment of Kirsten Newbery as Agency Sales Director, ANZ.
In her new role, Newbery, who is based in Sydney, will be tasked with establishing and nurturing current and future client relationships and will report into Zuzana Urbanova, Vice President, Agency Solutions.
Following seven years in out-of-home advertising, Newbery transitioned to the ad tech world by joining Teads, where she spent three and a half years adapting to the complexities of the digital ecosystem and developing a deep understanding of programmatic advertising and data-driven solutions. Ranked as the top sales performer across APAC at Teads, Newbery built strong strategic partnerships with agencies, delivering tailored omnichannel campaigns across the full marketing funnel.
Newbery will be intimately involved in driving revenue and developing audience data partnerships at the Brand, Agency, and Agency Trading Desk levels.
Speaking on the new appointment, Chris Hogg, Chief Revenue Officer, said: “Kirsten joining us has come at such a pivotal time with so much momentum and growth in the APAC region, and as the first boots on the ground in ANZ since COVID, we look forward to working with her to drive Lotame’s expansion in the region. The role will offer Kirsten the opportunity to generate growth and build meaningful partnerships with agencies and clients that will make a real difference in today’s changing data and connected identity landscape.”
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