Read More
Analysis shows 10% normalisation in data investment globally from 2021 to 2022 citing macro-economic uncertainty, followed by return to pre-pandemic marketer spend LONDON – Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, reports demand for high-quality third-party data sales jumped by 25% globally over the last two … Read more
Click here for English version. Alimentos, hogar y viajes son los segmentos con mayor demanda en el país. Ciudad de México, a 03 de mayo de 2022.– Lotame, único proveedor flexible de soluciones de datos e impulsor de rendimiento a través de todas las plataformas, reveló que la venta de third-party data de alta calidad … Read more
Lotame Sees 25% Jump in High-Quality Data Investment Globally SINGAPORE/INDIA/SYDNEY – (May 4, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today reported that buying of high-quality, third-party audience data increased 25% globally from 2020 to 2021. Australia drove the highest growth within the … Read more
The growth of high-quality data investment in EMEA reveals cookieless addressability is on the top of marketers and publishers minds LONDON – (May 4, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today reported that buying of high-quality, third-party audience data increased 40% in … Read more
More than 50% of marketers and publishers are looking for an identity graph solution within the next six months to a year for a connected digital advertising ecosystem. Mumbai, India – (February 18, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, … Read more
Over two-thirds of marketers and publishers plan to use an identity graph solution. London, UK, 17 February 2021, Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced findings from its “Beyond the Cookie: The Future of Advertising for Marketers and Publishers” research. Amongst … Read more
More than half of marketers and publishers intend to use an identity graph solution within the next six months to a year. AUSTRALIA, AU – (February 18, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth survey … Read more
Only 12% of marketers and publishers use an identity graph solution today and nearly 60% plan to use one in the immediate future. Singapore, SG – (February 18, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of … Read more
New York, NY – (February 17, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced findings from its report entitled “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” Conducted in December 2020, the report surveyed 200 U.S. … Read more
