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This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Watch this immersive virtual fireside, Beyond Silos: Data Collaboration Strategies for Marketing Success where you’ll hear from two Lotame … Read more
Third-party cookies as we know them are on their way out. Regardless of their ultimate expiration date, marketers and publishers need to rethink their data strategies now to align with consumer privacy expectations. First-party data sets are becoming the most valuable assets for brands to deliver relevant experiences. But building robust, ethical first-party … Read more
Obtén valor de tus datos con Lotame y Anagram en nuestro webinar más reciente “Cookieless Tour” donde compartimos aprendizajes clave de la reciente campaña de video de Pepsico Mexican Food. Conozca cómo la solución cookieless de Lotame, Panorama ID, brindó una tasa de finalización de video (VCR) un 20% mejor que las cookies en … Read more
Why are analytics the marketer’s albatross? Per the CMO Council, nearly 4 in 5 marketing leaders cite data, analytics, and insights as very important to customer acquisition and retention. Yet, two-thirds are only moderately confident in their approaches. Watch Lotame’s Accelerate Webinar for a lively analysis of . . . marketer analytics. With … Read more
¡Bienvenido a la serie de webinars de LATAM de Lotame llamada Cookieless Tour! En esta edición, escuche a Lotame, CCB y Clictag mientras compartimos aprendizajes clave para ayudarlos a prepararse para un futuro sin cookies hoy. Aprenderás cómo la solución sin cookies de Lotame, Panorama ID, logró un aumento del 21 % en el CTR … Read more
Having first-party data is only half the battle for marketers. As you consider the 2023 roadmap, it’s critical to understand what’s possible with the customer data you do have, which partners add measurable value, and how to implement successful data strategies. Watch the webinar, Lotame Accelerate: The (R)evolution of Customer Data in 2023, … Read more
In 2021, Lotame was invited by Prohaska Consulting to participate in The Post-Cookie Targeting Analysis (PCTA) project, exploring how brands and publishers can scale their personalized offerings as cookies are eliminated across all browsers. Though more than 50 potential identity participants were contacted for inclusion in this project, Lotame was the only participant … Read more
¡La nueva edición de nuestra serie de webinars Cookieless Tour de Lotame ya está aquí! En el episodio 2, nos acompañan Xaxis y Wavemaker para hablar sobre cómo prepararse hoy para un futuro sin cookies. Conozca cómo Lotame Panorama ID produjo un 83 % de viewability para la primera campaña de video sin cookies … Read more
¡Presentamos el “Cookieless Tour”, la nueva serie de webinars de Lotame, donde detallamos por qué y cómo su empresa puede prepararse para un mundo sin cookies hoy! En nuestra primera edición, Carat se unió al equipo de Lotame de LATAM para analizar nuestra solución de identidad sin cookies, Panorama ID, y cómo Carat logró … Read more
With third-party cookies on the chopping block, what brand marketing tools are you willing to give up? Targeting, optimization, measurement? As digital advertising plays hot potato trying to solve for a cookieless future, many marketers are writing their own futures with identity solution partners. We had a lively discussion with Winterberry Group and … Read more
