The growth of Lotame’s demographic audience segment sales counter the narrative that the industry is leaning into contextual targeting New York, NY – (October 19, 2021) – Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced its U.S. third-party data sales increased by more … Read more
The latest episode of ExchangeWire’s TraderTalk TV featured Lotame’s Global Partnerships Lead, Pierre Diennet, and ExchangeWire’s Ciaran O’Kane. They discussed privacy-centric user identification in a post-cookie world and Lotame’s privacy-compliant identity solution for the open web, Panorama ID™. Watch the whiteboard session above as they discuss: If you’d like to learn more about how Lotame … Read more
Attica’s Media Marketplace which represents a portfolio of 14 digital brands including Capital, TheToc, Forbes Greece, Harpersbazaar, Esquire, Madamefigaro, Askmen, Athinorama, Missbloom, today announced a partnership with Lotame. The data solutions company will help Attica’s Media premium programmatic marketplace to connect and unify audience data into a single view. With the inclusion of Lotame’s audience … Read more
Dr. Martens, one of the most recognized footwear brands in the world, wanted to reach and engage new consumers in the U.S. Hispanic community. With a cookieless world on the horizon, the iconic brand knew it couldn’t rely alone on first-party data gathered from site activity and customer lists. Dr. Martens sought the help of … Read more
PubMatic and MediaMath support the Panorama ID to power cookieless advertising across the open web New York, NY – (June 8, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic (Nasdaq: PUBM) and MediaMath, the acclaimed global independent … Read more
The two leading platforms join a growing list of companies that support Panorama ID as the interoperable, connectivity solution for the global open web. London, UK – (May 25, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced that Adform … Read more
Partnership of two data powerhouses offers marketers and agencies instant access to actionable consumer intelligence across Latin America and the world São Paulo, 22 April 2021 – Navegg today announced a partnership with Lotame to create direct access to its 2,500+ audience segments through the Lotame data management platform. The partnership provides marketers and agencies with … Read more
Supporting data partners include Dun & Bradstreet, ShareThis, and Throtle, among others New York, NY – (April 21, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 11 leading data partners including Dun & Bradstreet, ShareThis, and Throtle will support … Read more
With third-party cookies on the chopping block, what brand marketing tools are you willing to give up? Targeting, optimization, measurement? As digital advertising plays hot potato trying to solve for a cookieless future, many marketers are writing their own futures with identity solution partners. We had a lively discussion with Winterberry Group and … Read more
GET ACCESS TO THE REPORT Digital advertising is no stranger to innovation but what exactly does the future look like beyond the cookie and how are marketers and publishers preparing? Lotame commissioned a survey of over 1,000 marketers and publishers across the globe to find out. In this just-released report, we present our global survey … Read more
