Eliza Nevers will serve as Chief Product Officer; Hunter Terry will lead the high-growth CTV channel as the Commercial Lead and Chris Hogg will oversee global platform sales. New York, NY – (March 7, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today … Read more
What’s a company to do when it wants to reach new customers in a highly regulated industry? Rush Street Interactive (RSI), an online gaming and sports entertainment company, felt threatened by the loss of third-party cookies, as the brand was losing its ability to use essential tools like audience targeting and data enrichment. RSI partnered … Read more
More than 50% of marketers and publishers are looking for an identity graph solution within the next six months to a year for a connected digital advertising ecosystem. Mumbai, India – (February 18, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, … Read more
Haga clic aquí para leer en español. Lotame’s privacy-first identifier drove 31% more impressions than cookies across all browsers MEXICO CITY – Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from a study conducted with MediaMath to test the viability of a … Read more
The end of third-party cookies is near, so brands must get ahead of the curve and test identity solutions that preserve addressability and data connectivity today. Third-party data was core to this leading financial brand’s marketing strategy. They relied on it to achieve a panoramic view of unknown and known consumers for targeting purposes and persona-building. … Read more
Denver, CO — FullContact (www.fullcontact.com), the industry leader in consumer identity resolution as a service, today announced a new partnership with Lotame (www.lotame.com), the leading global provider of flexible data solutions to future proof connectivity and drive performance across all screens. The partnership offers marketers and advertisers improved data connectivity across the open web — … Read more
Founding members – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar, and PubMatic – will work collaboratively across the European media and advertising ecosystem to support the development of a positive, sustainable roadmap for addressable media Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar, and PubMatic, in association with The Project X Institute, … Read more
For the eighth time in company history, Lotame was voted by its employees as a “Top Workplace” in Baltimore! Each year, the Baltimore Sun publicly recognizes the most dynamic and supportive companies in the Baltimore area, based solely on employee surveys. Employees are asked to evaluate their organization in a variety of different categories, including … Read more
As published on LiveRamp. Privacy regulations, the imminent death of third-party cookies, implementation of Apple’s ATT, and soon, the loss of IP addresses and other device-based identifiers amidst evolving privacy regulation and restrictions at the browser- and device-level, the adtech ecosystem has become increasingly fragmented. Each of these changes has affected critical marketer workflows, including … Read more
Survey of 200 US marketers and publishers also finds desire to use multiple IDs New York, NY – (November 4, 2021) – Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Part one, “Beyond … Read more
