TAIPEI, 8 SEPTEMBER 2020 –Nielsen (NYSE: NLSN) today announced the launch of purchase-based audience segments in Taiwan to help advertisers and agencies reach their desired audiences built on rich retail and FMCG behavioral data. Nielsen Retail and FMCG segments are being powered for the first time in the region by Lotame, a leading global provider … Read more
ESOMAR is delighted to welcome Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, to its family of members, and to see them represented in our Legal Affairs Committee. Lotame’s business places it at the leading edge of data use, yet its willingness to voluntarily … Read more
Buenos Aires – (May 18, 2020) – Lotame (www.lotame.com), the world’s leading unstacked data solutions company that helps marketers, agencies and publishers find new customers, increase engagement, and grow revenue through audience data, today announced the appointment of Sebastian Yoffe as Managing Director of Latin America. Sebastian will lead expansion in the LATAM region, as … Read more
The Ozone Project, the transparent and brand safe platform for programmatic advertising, today announces its partnership with Lotame. The data company will help the programmatic platform connect and unify publishers’ audience data into a single view. Lotame is an important component in The Ozone Project’s wider data infrastructure, sitting alongside its sophisticated run-time analytics, semantic enrichment and identity capability. … Read more
Lotame today announced the release of its first-ever “Data Activation & Success Report.” As more publishers and marketers invest in audience data collection and activation, the report examines how these organizations use audience data, manage it and evaluate its success. For the study, more than 300 senior decision-makers in digital media and marketing were polled … Read more
The leading independent DMP named one of the fastest growing companies in North America two years running by Deloitte NEW YORK, NY – (November 9, 2017) – Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced that it has been named to the Deloitte … Read more
Lotame is thrilled to announce that we have been named the “Global DMP of the Year” as part of the 2017 ABBI Awards! GABBCON’s Audience Based Buying Innovation (ABBI) awards have selected Lotame as the top data management platform, beating out Salesforce and Adobe for this honor Why is Lotame the Top Data Management Platform? Lotame’s … Read more
Lotame is proud to share some amazing news: our data management platform has just been awarded the Rising Star Award for 2017 and the prestigious Great User Experience Award by FinancesOnline. This software review platform featured our product in a detailed Lotame Review, where their experts enthusiastically analyzed how our DMP helps marketers and agencies alike get real results … Read more
Lotame is thrilled to announce a new partnership with technology-driven advertising research and market research company, Survata, to create Segment Validation. This introduces a first-to-market solution that empowers brands, agencies and data sellers with a universal “ratings currency” across the digital advertising ecosystem. It also offers clients a seamless way to conduct custom research and … Read more
Lotame is proud to announce that our CEO, Andy Monfried, has been named one of AdAge’s 25 Marketing Technology Trailblazers!
