More than half of marketers and publishers intend to use an identity graph solution within the next six months to a year. AUSTRALIA, AU – (February 18, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth survey … Read more
Only 12% of marketers and publishers use an identity graph solution today and nearly 60% plan to use one in the immediate future. Singapore, SG – (February 18, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of … Read more
New York, NY – (February 17, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced findings from its report entitled “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” Conducted in December 2020, the report surveyed 200 U.S. … Read more
Lotame is proud to announce that our Information Security Management System (ISMS) is certified to meet the requirements of the ISO 27001 standard. The ISO 27001 standard is a globally recognized information security standard developed and maintained by the International Organization for Standardization (ISO). ISO is an independent, non-governmental organization that develops “market-relevant international standards … Read more
Magnite, Sovrn, Eyeota, and Advance Local support the Panorama ID to power relevant and responsible omnichannel advertising. New York, NY – (January 14, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced Magnite, Sovrn, Eyeota, and Advance Local will support … Read more
We can all agree that 2020 will be a year no one will soon forget. Amid global disruption, the world witnessed feats of human ingenuity and creative ways to connect. As we look ahead to a new year, we’re honored and proud of our team’s hard work and commitment to excellence. The industry certainly noticed … Read more
The 20+ year product & technology vet will drive global strategy, develop prioritization and go-to-market activities for Lotame’s data enrichment solutions NEW YORK, NY (November 10, 2020) – Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced long time Verizon Media vet Eliza … Read more
New cookieless ID powers relevant & responsible omnichannel advertising, while empowering consumers with a universal and persistent opt-out across every digital touchpoint, browser & device. New York, NY – (October 28, 2020) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced … Read more
One thing is clear, change is our “new normal.” This year has tested digital advertising like no other. From privacy regulations to threats to third-party tracking, everyone has something to lose if we don’t work together on our collective future. In the spirit of connecting our industry and celebrating a diversity of thought, on Tuesday, … Read more
Advertisers Worldwide Can Reach Valuable Custom Audience Segments Across Facebook, Instagram, Pinterest, Snapchat and Twitter for Holistic Planning Redwood City, CA and New York, NY—September 23, 2020—Amobee, the global advertising technology company reinventing advertising for the converging world, today announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions … Read more
