Smarter Data Strategies, Delivered Monthly | Join the Spherical Connection Newsletter · Subscribe Now

Products
- - - PRODUCTS
- - - Spherical Platform
      
      Get data empowered with orchestration, enrichment, insights & activation capabilities.
  - - Addressable Audiences
      
      Unlock reach with Curated Marketplaces and Lotame Data Exchange marketplace.
  - - Data & Identity Services
      
      Standalone services help marketers understand consumers and advertise more effectively.
Capabilities
- - - Capabilities
- - - Audience Creation and Modeling
      
      Segment customers, find patterns, and create lookalikes.
    - Audience Enrichment
      
      Tap into a richer view of customers and prospects.
    - Audience Insights
      
      Get the intel you need to impact consumer experiences.
  - - Curation
      
      Find your audience in surprising, less crowded places.
    - Collaborations: Insights & Targeting
      
      Expand data sources to unlock new insights and targeting.
    - CTV Targeting
      
      Engage specific audiences on streaming video.
  - - First-Party Data Onboarding & Management
      
      Connect, enrich, analyze, and segment offline and online data.
    - Identity Resolution & Activation
      
      Identify unique users across various channels and devices.
    - Revenue & Monetization
      
      Convert valuable data into advertising revenue.
Partner Connections
Resources
Company
- - - Company
- - - About Us
      
      Learn more about our 19 years of data and tech experience.
  - - Events & Webinars
      
      Join us and get all of your questions answered, live.
  - - Careers
      
      Grow your career at Lotame and join our trailblazing “Lota-Family.”
  - - Lotame Named to TMW’s Top 10 List of Most Innovative Companies in Marketing Technology
      
      Read more
Search
Privacy Center
Platform Login
Contact Us

Resources

Work smarter, faster and easier with expert advertising advice from Lotame. Get Data Empowered. Subscribe for updates.

Article

AI‑Driven Programmatic Advertising: Is Your Data Ready to Keep Up?

Brian O’Connor

3 min read

AI‑Driven Programmatic Advertising: Is Your Data Ready to Keep Up?

Search by Keyword

Browse by Topic

Browse by Content Type

Article

4 min read

Your AI Is Hungry. 6 Steps to Feed It a Better Data Strategy.
Article

5 min read

Lotame’s Year in Review: Reflections from Founder & CEO Andy Monfried
Article

4 min read

5 Key Digital Advertising Trends Marketers Should Watch in 2025
Research

3 min read

Data Collaboration Trends: The State of Data Collaboration Chapter 4
Research

3 min read

Martech Stack Trends: The State of Data Collaboration Chapter 3
Article

8 min read

Data Orchestration: The Conductor of Your Marketing Success
Research

3 min read

Overcoming Data Challenges: The State of Data Collaboration Chapter 1
Research

3 min read

Lotame Releases “The State of Data Collaboration” Global Research Report