Data Stream

Data Stream

Powering the People Data Needs of Global Business

Lotame Data Stream supplies real-time access to a firehose of raw behavioral data from billions of consumer profiles. Leading enterprises can combine this high-quality consumer data with their existing first-party data to gain deeper, more valuable insights into target customers. Data Stream can be used to power your individual data science and data needs, including product and content recommendation engines, personalized experiences and messaging, and other proprietary modeling. We supply the data, and your data scientists take it from there, to fuel even the most advanced data-driven applications.

Key Benefits
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Massive Scale

Real-time access to billions of global data points

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Deeper Insights

Valuable insights about your global audience across screens

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Endless Applications

The use cases are only limited by what your data scientists can do

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Continuous Data Flow

Real-time, continuous stream of data

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Improve Portability

Take the data anywhere in your business - no more data silos

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Drive Customization

There are numerous options to customize the data you receive

FAQ
What is Lotame Data Stream?

Data Stream is Lotame’s big data firehose, supplying billions of consumer profiles to support enterprise-level data modeling and applications, such as content and product recommendations, personalized digital experiences, fraud prevention and risk mitigation efforts, attribution modeling, Customer Relationship Management (CRM) tools, and deeper, more valuable insights into your target consumers around the world.

What can I do with Data Stream?

While the applications for Data Stream are as plentiful and varied as business itself, there are several areas where Data Stream fits naturally. Today, clients are harnessing Data Stream to underpin enterprise-level solutions like content and product recommendation engines, personalized digital experiences, fraud prevention and risk mitigation strategies, customer attribution modeling, and to develop deeper insights into their target consumers.

Is this data from Data Stream portable?

Of course. Lotame’s full suite of integrations with the leading advertising and marketing technology providers is always at your disposal should you wish to utilize your data in DSPs, SSPs, ad networks or exchanges or other advertising platforms.

Can I adjust the scale of the data?

Yes. With Data Stream, Lotame offers varying levels of access and support to meet your business’s data needs. Options to filter by data source, geography and beyond are available to ensure the data streaming to your organization fits your needs and applications.

How often is the data refreshed?

We understand that consumer data is only good if it’s current. Lotame continuously collects and analyzes data from hundreds of sources, large and small, across our trusted data network in real-time. As soon as a new data point is collected by Lotame, we will attribute it to the profile of a consumer, and export it as part of Data Stream’s data transfer directly into your organization.

How can I learn more?

We'd love to show you more about Lotame Data Stream! Contact us at info@lotame.com to set up a time to talk!

Real Results
Case Study
Lotame APIs Allow for Automation & Real-Time Results for Visto
July 26, 2018

Visto was focused on providing a single UI for their end users to activate audience data while planning and
optimizing their campaigns across multiple execution channels. Through the API and data ingestion automation, Visto has minimized the manual work required by users up to 90%.