Products •
Data & Identity Services
Lotame Data & Identity Services
An extension of our Data Empowered vision, Lotame offers standalone data and identity services to help marketers understand consumers and advertise to them more effectively.
Identity Resolution
The internet gives marketers more ways to engage with customers and gather data, but it’s challenging to recognize users across multiple devices and channels. Lotame offers identity resolution to solve this.
Lotame Customer ID Match helps companies connect their own unique customer ID to digital identifiers such as cookies, MAIDs, and CTV IDs, for the purposes of onboarding, enrichment, modeling, monetization, and more.
Header Bidding: Lotame Panorama ID™
Header bidding enables publishers to gather bids from multiple demand sources without reliance on cookies. Lotame Panorama ID ensures publisher inventory is addressable within the bidstream. It is free to use and deploy. Publishers can easily add Panorama ID within the following environments: Google ESP / SS, Amazon Connections Marketplace, and Prebid.
Explore more resources
Article
What Is Identity Resolution?
Bookmark this back-to-basics guide to unpack the different types of identity resolution and how it works.
Article
Top Questions to Ask When Evaluating Identity Resolution Vendors
Identity resolution is critical to advertising, so do your due diligence with these 26 questions to ask a potential partner.
guide
IAB Identity Solutions Guide
IAB Tech Lab’s Rearc Addressability Working Group released its first-ever Identity Solutions Guidance document, with Lotame recognized as a significant contributor.
