I'm a publisher, and the data I collect is focused on a narrow topic. How can I find out more about my site and mobile app visitors?
You’re not alone. Many publishers offer content on a specific subjects like health, politics, weather, business, or other niche topics. While you will likely have deep insights into your content consumers on that subject, you may be wondering what other behavioral affinities and interests your visitors possess.
With Lotame's DMP, the data you collect – whether online or offline – can be analyzed using the wealth of third-party data accessible in Lotame’s DMP, including data from LDX and dozens of other branded data providers, to provide a deeper understanding of who your site visitors really are. Armed with this knowledge, you will be best equipped to develop new content and recommend existing content to customers to improve site engagement, page views, and, ultimately, advertising inventory to sell! Learn more here.