Greenlight Digital, a leading full-service marketing agency based out of the UK, was hired by a leading retailer to increase sales over Black Friday weekend. They wanted to retarget previous customers with a new set of ads to increase engagement and drive online and offline sales. Greenlight was able to identify and reach their target audience, and also find those most likely to engage with the messaging with Lotame's DMP.
"The flexibility of Lotame's product is unparalleled to other DMPs we have worked with. We are able to use the Lotame platform to power personalization, more informed media buying, better targeting, look-alike modeling, audience analysis, AB testing framework, and reach analysis."