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Diwali is a five-day Hindu holiday held in either October or November each year. Celebrations include feasts, decorations, prayer, shopping and gift-giving. Before the actual festival, many people clean, renovate and decorate their homes and work spaces. During this timeframe we typically see an uptick in shopping behaviors amongst Indian population. Similar to Christmas, the majority of the online purchases take place prior to the holiday itself. Top online retailers offer discounts across thousands of products.
Don’t miss out on planning your campaigns around this prime shopping season!
That’s why Lotame has built six key audience segments to help you with your upcoming Diwali campaigns.
To learn more about Diwali segments, or custom requests, reach out to your local Lotame team of data experts who are here to help.