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Planning a Campaign for Diwali?

Diwali is a five-day Hindu holiday held in either October or November each year. Celebrations include feasts, decorations, prayer, shopping and gift-giving. Before the actual festival, many people clean, renovate and decorate their homes and work spaces. During this timeframe we typically see an uptick in shopping behaviors amongst Indian population. Similar to Christmas, the majority of the online purchases take place prior to the holiday itself. Top online retailers offer discounts across thousands of products.

Don’t miss out on planning your campaigns around this prime shopping season!

  • More than 800 million people celebrate this festival.
  • According to TRA Research, consumers propensity to purchase remains high in apparel, mobile phones and consumer electronics categories.
  • The most purchased items purchased during this period tend to include: mobile phones, household appliances, clothes, real estate and chocolate.

That’s why Lotame has built six key audience segments to help you with your upcoming Diwali campaigns.

Sample Diwali Audience Segments

  • Diwali Apparel Shoppers
  • Diwali Smartphone Shoppers
  • Diwali Electronic and Home Appliance Shoppers
  • Diwali Real Estate Buyers
  • Diwali Gift Givers
  • Diwali Chocolate & Fruit Lovers

To learn more about Diwali segments, or custom requests, reach out to your local Lotame team of data experts who are here to help.