Lotame Insights is a data visualization tool that allows users to monitor and leverage audience…
March 17, 2016
Campaign Analytics is a powerful tool that tracks campaign performance, and identifies key performance drivers for campaigns. These performance drivers can then be used to create audience segments that will improve the performance of the campaign.
Campaign Analytics monitors campaign delivery on a daily basis, and generates actionable insights enabling you to:
- Monitor campaign performance with easily visualized results
- Generate deeper, actionable insights about your campaign
- Identify key performance drivers using overlap-driven segments
- Improve campaign performance, drive lift, and extend reach with advanced statistical models with Audience Optimizer
By understanding the characteristics of users who click or convert on your campaigns, you can use those profiles to create unique audience segments by advertiser verticals, leading to increased campaign performance.
Would you like more information on how Lotame Insights can give you more information about your audience? Click here to contact us for more information!