Lotame Insights is a powerful campaign analytics tool that tracks campaign performance, and identifies key performance drivers for campaigns. These performance drivers can then be used to create audience segments that will improve the performance of the campaign.
Lotame Insights monitors campaign delivery on a daily basis, and generates actionable insights enabling you to:
By understanding the characteristics of users who click or convert on your campaigns, you can use those profiles to create unique audience segments by advertiser verticals, leading to increased campaign performance.
Would you like more information on how Lotame Insights can give you more information about your audience? Click here to contact us for more information!