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Article

Marketing to Sports Fans: Data-Driven Strategies That Score

Alison Harding

3 min read

How to market to sports fans

Featured Content

The Power of Data Collaboration Platforms: A Game-Changer in Digital Marketing

Data collaboration platforms are a powerful solution in digital marketing. Learn how to use them to make the most of your first-party data. Read more.

Research

·

12 Min Read

How to Use Data to Power Your CTV Advertising Strategy

CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.

Guide

·

10 Min Read

Back to Basics: What is Identity Resolution?

Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.

Article

·

10 Min Read

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Publicis to Acquire Lotame, the World’s Leading Independent End-to-End Data Solution
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Lotame Named to TMW’s Top 10 List of Most Innovative Companies in Marketing Technology
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