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Case Study: Family Trust Doubles Conversions with DashHound & Lotame Analytics

The Challenge

Family Trust Federal Credit Union faced the challenge of driving loan growth in a rising interest rate climate. They needed to uncover deeper insights into prospective loan customers and establish a distinct brand approach while planning for market expansion and a brand refresh.

The Solution

Family Trust partnered with DashHound, a Comporium technology and full-service agency, leveraging Lotame Analytics for precision targeting. DashHound used Lotame’s onboarding to combine Family Trust’s first-party web visitation data and line of business campaign data with Lotame trusted data for rich overlap analysis. This strategy uncovered persona recommendations to better understand prospective customers via predictive audience attributes, leading to the development of persona-driven campaigns.

The Results

The persona-based campaigns ran for a full year and produced impressive results:

  • 21% increase in loan applications in the first half of the year compared to the previous record-breaking year.
  • 25% increase in new memberships in Q1 compared to the same quarter year-over-year.
  • 100% growth in total conversions from the first half of the year to the second half.
  • 40X increase in brand awareness from the first half to the second half of the year.

The Impact

The data-driven strategies significantly elevated the quality of marketing for Family Trust. By leveraging DashHound data insights powered by Lotame Analytics, Family Trust created tailored and targeted solutions that resonated with their target audience, delivering measurable results and enhancing customer engagement, conversions, and cost efficiencies. The collaboration led to impactful and data-backed outcomes, transforming their overall marketing experience.

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