Perion (fka Undertone) - Lotame Solutions Site

Ad Tech Personality of the Year | Alison Harding Shortlisted · Vote Now

Products
- - - PRODUCTS
- - - Spherical Platform
      
      Get data empowered with orchestration, enrichment, insights & activation capabilities.
  - - Addressable Audiences
      
      Unlock reach with Curated Marketplaces and Lotame Data Exchange marketplace.
  - - Data & Identity Services
      
      Standalone services help marketers understand consumers and advertise more effectively.
Capabilities
- - - Capabilities
- - - Audience Creation and Modeling
      
      Segment customers, find patterns, and create lookalikes.
    - Audience Enrichment
      
      Tap into a richer view of customers and prospects.
    - Audience Insights
      
      Get the intel you need to impact consumer experiences.
  - - Curation
      
      Find your audience in surprising, less crowded places.
    - Collaborations: Insights & Targeting
      
      Expand data sources to unlock new insights and targeting.
    - CTV Targeting
      
      Engage specific audiences on streaming video.
  - - First-Party Data Onboarding & Management
      
      Connect, enrich, analyze, and segment offline and online data.
    - Identity Resolution & Activation
      
      Identify unique users across various channels and devices.
    - Revenue & Monetization
      
      Convert valuable data into advertising revenue.
Partner Connections
Resources
Company
- - - Company
- - - About Us
      
      Learn more about our 19 years of data and tech experience.
  - - Events & Webinars
      
      Join us and get all of your questions answered, live.
  - - Careers
      
      Grow your career at Lotame and join our trailblazing “Lota-Family.”
  - - Lotame Named to TMW’s Top 10 List of Most Innovative Companies in Marketing Technology
      
      Read more
Search
Privacy Center
Platform Login
Contact Us

img:is([sizes="auto" i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.entry-title a,.site-branding a,a.button,.wp-block-button__link{text-decoration:none;}a:hover,a:focus,a:active{color:var(--magenta-magenta-500);}.wp-block-group__inner-container{max-width:1128px;margin-left:auto;margin-right:auto;}.site-header .header-image{width:224px;}:root .has-green-green-700-color{color:var(--green-green-700);}:root .has-green-green-700-background-color{background-color:var(--green-green-700);}:root .has-green-green-500-color{color:var(--green-green-500);}:root .has-green-green-500-background-color{background-color:var(--green-green-500);}:root .has-magenta-magenta-500-color{color:var(--magenta-magenta-500);}:root .has-magenta-magenta-500-background-color{background-color:var(--magenta-magenta-500);}:root .has-navy-navy-600-color{color:var(--navy-navy-600);}:root .has-navy-navy-600-background-color{background-color:var(--navy-navy-600);}:root .has-orange-orange-500-color{color:var(--orange-orange-500);}:root .has-orange-orange-500-background-color{background-color:var(--orange-orange-500);}:root .has-yellow-yellow-400-color{color:var(--yellow-yellow-400);}:root .has-yellow-yellow-400-background-color{background-color:var(--yellow-yellow-400);}:root .has-beige-beige-200-color{color:var(--beige-beige-200);}:root .has-beige-beige-200-background-color{background-color:var(--beige-beige-200);}:root .has-beige-beige-100-color{color:var(--beige-beige-100);}:root .has-beige-beige-100-background-color{background-color:var(--beige-beige-100);}:root .has-green-green-600-color{color:var(--green-green-600);}:root .has-green-green-600-background-color{background-color:var(--green-green-600);}:root .has-green-green-100-color{color:var(--green-green-100);}:root .has-green-green-100-background-color{background-color:var(--green-green-100);}:root .has-green-green-300-color{color:var(--green-green-300);}:root .has-green-green-300-background-color{background-color:var(--green-green-300);}:root .has-green-green-200-color{color:var(--green-green-200);}:root .has-green-green-200-background-color{background-color:var(--green-green-200);}:root .has-navy-navy-500-color{color:var(--navy-navy-500);}:root .has-navy-navy-500-background-color{background-color:var(--navy-navy-500);}:root .has-beige-beige-300-color{color:var(--beige-beige-300);}:root .has-beige-beige-300-background-color{background-color:var(--beige-beige-300);}:root .has-beige-beige-600-color{color:var(--beige-beige-600);}:root .has-beige-beige-600-background-color{background-color:var(--beige-beige-600);}:root .has-magenta-magenta-600-color{color:var(--magenta-magenta-600);}:root .has-magenta-magenta-600-background-color{background-color:var(--magenta-magenta-600);}:root .has-navy-navy-200-color{color:var(--navy-navy-200);}:root .has-navy-navy-200-background-color{background-color:var(--navy-navy-200);}:root .has-navy-navy-300-color{color:var(--navy-navy-300);}:root .has-navy-navy-300-background-color{background-color:var(--navy-navy-300);}input,select,textarea{font-family:var(--gp-font--albert-sans);font-weight:400;font-style:normal;font-size:18px;}h2,h3,h5,h6{font-family:cabrito-normal;font-weight:800;font-style:normal;font-size:60px;line-height:106%;}h2{font-family:cabrito-normal;font-weight:600;font-style:normal;font-size:28px;line-height:32.5px;margin-bottom:15px;}h3{font-family:var(--gp-font--albert-sans);font-weight:600;text-transform:initial;font-style:normal;text-decoration:none;font-size:24px;line-height:30px;margin-bottom:10px;}.HeadingOne{font-family:cabrito-normal;font-weight:700;font-size:40px;line-height:50px;margin-bottom:22px;}.HeadingFive{font-family:cabrito-normal;font-weight:700;font-size:21px;line-height:26.25px;margin-bottom:5px;}.HeadingTwo{font-family:cabrito-normal;font-weight:500;font-size:32px;line-height:40.5px;margin-bottom:20px;}.HeroHeadingSmall{font-family:cabrito-normal;font-weight:600;font-style:normal;font-size:44px;line-height:55px;margin-bottom:16px;}.HeadingThree{font-family:cabrito-normal;font-weight:500;font-size:30px;line-height:37.5px;margin-bottom:32px;}.BlogPrivacyHeadingOne{font-family:cabrito-normal;font-weight:700;font-size:28px;line-height:32.5px;margin-bottom:10px;}.HeadingFour{font-family:cabrito-normal;font-weight:600;font-size:26px;line-height:32.5px;margin-bottom:10px;}.HeadingOne.HomeHero{font-family:cabrito-normal;font-weight:700;font-size:56px;line-height:60px;margin-bottom:17px;}.top-bar{background-color:var(--green-green-700);color:var(--beige-beige-100);}.top-bar a{color:var(--beige-beige-100);}.top-bar a:hover{color:var(--beige-beige-100);}.site-header{background-color:var(--beige-beige-100);color:var(--green-green-700);}.site-header a{color:var(--magenta-magenta-500);}.site-header a:hover{color:var(--magenta-magenta-500);}.main-title a,.main-title a:hover{color:var(--green-green-700);}.site-description{color:var(--green-green-500);}.mobile-menu-control-wrapper .menu-toggle:hover,.mobile-menu-control-wrapper .menu-toggle:focus,.has-inline-mobile-toggle #site-navigation.toggled{background-color:rgba(0,0,0,.02);}.main-navigation .main-nav ul li a,.main-navigation .menu-bar-items{color:var(--green-green-700);}.main-navigation .main-nav ul li:not([class*="current-menu-"]):hover > a,.main-navigation .main-nav ul li:not([class*="current-menu-"]):focus > a,.main-navigation .main-nav ul li.sfHover:not([class*="current-menu-"]) > a,.main-navigation .menu-bar-item:hover > a,.main-navigation .menu-bar-item.sfHover > a{color:var(--magenta-magenta-500);background-color:var(--beige-beige-100);}button.menu-toggle:hover,button.menu-toggle:focus{color:var(--green-green-700);}.main-navigation .main-nav ul li[class*="current-menu-"] > a{color:var(--magenta-magenta-500);background-color:var(--beige-beige-100);}.navigation-search input[type="search"],.navigation-search input[type="search"]:active,.navigation-search input[type="search"]:focus,.main-navigation .main-nav ul li.search-item.active > a,.main-navigation .menu-bar-items .search-item.active > a{color:var(--magenta-magenta-500);background-color:var(--beige-beige-100);}.main-navigation .main-nav ul ul li a{color:var(--green-green-700);}.main-navigation .main-nav ul ul li:not([class*="current-menu-"]):hover > a,.main-navigation .main-nav ul ul li:not([class*="current-menu-"]):focus > a,.main-navigation .main-nav ul ul li.sfHover:not([class*="current-menu-"]) > a{color:var(--magenta-magenta-500);background-color:var(--beige-beige-100);}.main-navigation .main-nav ul ul li[class*="current-menu-"] > a{color:var(--magenta-magenta-500);background-color:var(--beige-beige-100);}.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.separate-containers .paging-navigation,.inside-page-header{color:var(--green-green-700);background-color:var(--beige-beige-100);}.inside-article a,.paging-navigation a,.comments-area a,.page-header a{color:var(--magenta-magenta-500);}.inside-article a:hover,.paging-navigation a:hover,.comments-area a:hover,.page-header a:hover{color:var(--magenta-magenta-500);}.entry-header h1,.page-header h1{color:var(--green-green-700);}.entry-title a{color:var(--green-green-700);}.entry-title a:hover{color:var(--green-green-700);}.entry-meta{color:var(--green-green-700);}.entry-meta a{color:var(--magenta-magenta-500);}.entry-meta a:hover{color:var(--magenta-magenta-500);}h2{color:var(--green-green-700);}h3{color:var(--green-green-700);}h5{color:var(--green-green-700);}h6{color:var(--green-green-700);}.sidebar .widget{color:var(--green-green-700);background-color:var(--beige-beige-200);}.sidebar .widget a{color:var(--magenta-magenta-500);}.sidebar .widget a:hover{color:var(--magenta-magenta-500);}.sidebar .widget .widget-title{color:var(--green-green-700);}.footer-widgets{color:var(--beige-beige-100);background-color:var(--green-green-700);}.footer-widgets a{color:var(--beige-beige-100);}.footer-widgets a:hover{color:var(--beige-beige-100);}.footer-widgets .widget-title{color:var(--beige-beige-100);}.site-info{color:var(--beige-beige-100);background-color:var(--green-green-700);}.site-info a{color:var(--beige-beige-100);}.site-info a:hover{color:var(--beige-beige-100);}.footer-bar .widget_nav_menu .current-menu-item a{color:var(--beige-beige-100);}input[type="text"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type="tel"],input[type="number"],textarea,select{color:var(--green-green-700);background-color:var(--beige-beige-200);border-color:var(--beige-beige-200);}input[type="text"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="search"]:focus,input[type="tel"]:focus,input[type="number"]:focus,textarea:focus,select:focus{color:var(--green-green-700);background-color:var(--beige-beige-200);border-color:var(--beige-beige-200);}html input[type="button"],input[type="reset"],input[type="submit"],a.button,a.wp-block-button__link:not(.has-background){color:var(--beige-beige-100);background-color:var(--magenta-magenta-500);}button:hover,html input[type="button"]:hover,input[type="reset"]:hover,input[type="submit"]:hover,a.button:hover,button:focus,html input[type="button"]:focus,input[type="reset"]:focus,input[type="submit"]:focus,a.button:focus,a.wp-block-button__link:not(.has-background):active,a.wp-block-button__link:not(.has-background):focus,a.wp-block-button__link:not(.has-background):hover{color:var(--beige-beige-100);background-color:var(--magenta-magenta-500);}a.generate-back-to-top{background-color:var(--green-green-500);color:var(--beige-beige-100);}a.generate-back-to-top:hover,a.generate-back-to-top:focus{background-color:var(--green-green-500);color:var(--beige-beige-100);}.nav-below-header .main-navigation .inside-navigation.grid-container,.nav-above-header .main-navigation .inside-navigation.grid-container{padding:0px 20px 0px 20px;}.separate-containers .inside-article,.separate-containers .comments-area,.separate-containers .page-header,.separate-containers .paging-navigation,.inside-page-header{padding:0px;}.site-main .wp-block-group__inner-container{padding:0px;}.separate-containers .paging-navigation{padding-top:20px;padding-bottom:20px;}.entry-content .alignwide,body:not(.no-sidebar) .entry-content .alignfull{margin-left:-0px;width:calc(100% + 0px);max-width:calc(100% + 0px);}.one-container.right-sidebar .site-main,.one-container.both-right .site-main{margin-right:0px;}.one-container.left-sidebar .site-main,.one-container.both-left .site-main{margin-left:0px;}.one-container.both-sidebars .site-main{margin:0px;}.one-container.archive .post:not(:last-child):not(.is-loop-template-item),.one-container.blog .post:not(:last-child):not(.is-loop-template-item){padding-bottom:0px;}.rtl .menu-item-has-children .dropdown-menu-toggle{padding-left:20px;}.rtl .main-navigation .main-nav ul li.menu-item-has-children > a{padding-right:20px;}.is-right-sidebar{width:30%;}.is-left-sidebar{width:30%;}.dynamic-author-image-rounded{border-radius:100%;}.dynamic-featured-image,.dynamic-author-image{vertical-align:middle;}.one-container.blog .dynamic-content-template:not(:last-child),.one-container.archive .dynamic-content-template:not(:last-child){padding-bottom:0px;}.dynamic-entry-excerpt > p:last-child{margin-bottom:0px;}.gb-container .wp-block-image img{vertical-align:middle;}.gb-grid-wrapper .wp-block-image{margin-bottom:0;}.gb-highlight{background:none;}.gb-container-link{position:absolute;top:0;right:0;bottom:0;left:0;z-index:99;}.gb-text-da5dd11a a{color:var(--beige-beige-100);text-decoration:none;font-weight:600;}.gb-text-44902ba4 a{color:var(--beige-beige-100);text-decoration:none;font-weight:600;}.gb-text-12c91d3a a{color:var(--beige-beige-100);text-decoration:none;}.gb-text-4add47fd:hover{color:var(--beige-beige-100);}.gb-text-4add47fd .gb-shape svg{width:1em;height:1em;fill:currentColor;}.gb-text-3b094e90:hover{color:var(--beige-beige-100);}.gb-text-3b094e90 .gb-shape svg{width:1em;height:1em;fill:currentColor;}.gb-text-d3cc7f52:hover{color:var(--beige-beige-100);}.gb-text-d3cc7f52 .gb-shape svg{width:1em;height:1em;fill:currentColor;}