Capabilities • Curation
Redefining Curation for the outcome obsessed
“Curation” isn’t merely a buzzword or a rebranding of ad networks. It flips the script on open web media buying by combining unique data with premium supply, engineered to deliver an advertiser’s KPIs. This package of data and vetted inventory is available to DSPs for scaled audience targeting via private marketplace (PMP).
Data is the differentiator
Lotame’s earned expertise in custom audience creation combined with AI-powered consumer insights unlocks new strategies to solve addressable challenges.
Unique insights transcend obvious behavior correlations — such as football fans indexing highly for sports apparel — while revealing unexpected connections like those sports fans’ affinity for horror movies.
Lotame curates highly correlated, quality inventory from leading SSPs using validated audience insights. Brands gain greater audience reach and scale with control and transparency, solving the longstanding challenges of single publisher Private Marketplaces, black-box ad networks, and open auction ad buys.
Watch Curation work
No MFAs. No waste. No headaches.
Media buyers are under pressure to make every media dollar stretch further. Lotame’s Curated Marketplaces help agencies deliver advertising campaigns in full fast, with bespoke audiences matched to trusted, brand-safe media supply designed to crush your goals. We go beyond cherry-picking audiences or sites in order to deliver addressable solutions that reach more relevant consumers in the right contexts, without reliance on cookies.
Close the book on addressability gaps
Higher-than-your-DSP match rates to find your full audience on any device
Refined brand-safe inventory at scale
Hand-selected supply partners and inventory offer safe, scalable, high-performing ad placements
Committed activation partners
Our team provides operational support to ensure smooth launch and pacing
Sustainable
Reach your most valuable customers in a streamlined, carbon efficient manner
Cross-channel
Find your audiences on the big screen with customized connected TV marketplaces, along with PMPs for web and mobile
Explore more resources
Article
What Is Supply Path Optimization and How Curation Can Help
What’s SPO? What’s curation got to do with it? Why are they crucial for maximizing ad spend?
aRTICLE
Why Curated Media Buying Is the Strategic Shift Brands Can’t Ignore
Curated media buying is a strategic evolution to improve audience targeting, cost efficiency, and brand safety.
CUSTOMER STORY
Global CPG Brand Soaks Up Deep Consumer Insights
This drinks brand toasts its success with Curated Marketplaces thanks to deep consumer insights, increased addressability, and superior engagement.
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