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Campaign Analytics

Get to Know Your Audience

Campaign Analytics is a powerful tool that allows you to gain visibility into the behavioral attributes that make up campaign interactions, and learn how those attributes influence the consumer’s path to conversion. Whether you’re focused on clicks, conversions, or another KPI, Campaign Analytics shows the overlap of specific audience behaviors and the actions you are tracking for success.

We understand that no two conversion funnels are the same. Whether you have one simple path to purchase, or you have dozens of varying length and complexity, Campaign Analytics is flexible enough to track, report, and optimize the audience targeting at every step. Use the information from Campaign Analytics to change your audience targets and increase the efficiency of your campaigns.


Refine audiences with real-time data, observations and analyses to improve campaign performance


Target ads only at consumers who are most likely to convert


Export insights easily with a single click in the DMP interface

What is Campaign Analytics?

Campaign Analytics is an insights tool inside Lotame’s data management platform (DMP) that offers users a deeper dive into the behavioral attributes of a campaign, and how those attributes affect performance. Campaign Analytics delivers campaign performance metrics, robust campaign monitoring capabilities and decision tools for improving campaign performance. This powerful analytical tool combines audience-level data, granular behavior data, campaign level and impression level data from manually created campaigns, ad server reporting and log files and dissects the data to drive campaign optimization and targeting decisions.

How does Campaign Analytics help discover new audiences?

By selecting a desired interaction to track, Campaign Analytics shows the overlap for that interaction with a specific audience or behavior, so you can see other audiences that are most likely to complete your initial goal. By bringing these new look-alike audiences to the surface, you can create more effective targeted advertising campaigns.

How can I know which audiences or behaviors are best for a particular campaign or client?

Campaign Analytics helps you to gain visibility into the behavioral attributes that make up campaign interactions, as well as how those attributes contribute to the performance of each step along a consumer’s path to conversion. If for example you are focused on identifying anyone who clicks on a particular ad, Insights will identify which audience segments are most likely to click on the ad. By bringing these attributes/behaviors to the surface, Insights is painting a clear picture as to which audiences should be optimized for specific campaign goals. You can then use the information gathered from Insights to change your targeting criteria and influence performance.

Can I share Campaign Analytics reporting with my clients or coworkers?

Yes! Reporting is available inside the Lotame DMP with standard sharing capabilities, just as the audience profile reports do.

How can I learn more about Campaign Analytics?

We would love to show you a demo of Insights and all the awesome analytics it can show you about your audience data. Contact us at info@lotame.com to set up a time to talk!

Real Results
Case Study
Mediacorp’s Audience-Driven Strategies Increase CTR 570%

"Clearly our partnership and adoption of Lotame DMP is unparalleled as we continue to unleash its potential and deliver greater value, improved performance and increased ROI for our Advertisers"

— Rodney Taylor
Vice President, Digital Sales Solution & Operations, Mediacorp

What Our Clients Say About Lotame

"I am very impressed at the speed and ease at which deeply insightful audience profiles can be built in Lotame and seamlessly activated for targeted advertising."
- Ron Ramaiya, Head of Enterprise Analytics & Insights, Seven West Media