Understanding more about customers, visitors, viewers, and users and how they interact with your brand is important. Where are they interacting with your content and services? Which channel do they prefer, and when? As a publisher, marketer or agency you need actionable insights on these consumers and how they interact with campaigns and messaging to generate improved outcomes.
Lotame Analytics provides 360 degree insights into the behavioral attributes that make up campaign and site/video/app/real-world interactions, and how those attributes influence the consumer’s path to conversion and loyalty. By diving into first-party audience traits, layering on second- and third-party enriched data, and pulling campaign-level insights, Lotame Analytics provides you with the means to identify high performing segments to improve campaign performance and inform future decisions. Our streamlined process for syncing all your Lotame Analytics data with your favorite business intelligence platform (e.g., Tableau, Domo) makes it easy for you to get the most out of your data.
Jump to:Audience Analytics Campaign Analytics
Audience Analytics provides a 360 degree view of your audiences, allowing you to better contextualize the who, what, where, why and how of your target audiences or customer segments.
Tap into Audience Analytics to analyze billions of data signals across all of your consumer attributes and actions such as past purchase behavior, household income, and propensities for specific brands. Develop newer and stronger target audiences, improve on content personalization, and increase campaign performance.
Campaign Analytics allows you to gain visibility into the behavioral attributes that make up campaign interactions, and learn how those attributes influence the consumer’s path to conversion.
Whether you’re focused on clicks, conversions, or another KPI, Campaign Analytics shows the overlap of specific audience behaviors and the actions you are tracking for success. From there, you can use these insights to change your audience targets manually or through automation and machine learning to optimize the performance of your campaigns.