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HOME / Audience Development

Audience Development

Engage and Grow Your Visitors, Viewers and Users

Getting to know your multi-platform audiences has never been easier. Go beyond demographics and get to know the behaviors and preferences of visitors, viewers and users with Lotame Analytics. Use these insights to adjust your audience development strategies to attract and retain loyal consumers, and make your content and properties even stickier than before.

Use Data to Increase Engagement

Use those valuable insights in Lotame LAB to tailor your audience development strategies to increase engagement, balance paid/earned/owned activation channels, or customize your messaging to grow visits, views, and downloads. Leverage 1st party data, marketers’ data, or thousands of 3rd party data segments in the Lotame Data Exchange to build audience segments that fit your omnichannel audience development needs, and then set in motion through the 50+ media activation platforms enabled via Lotame Connect.

Key Benefits
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Understand Your Audiences

Learn more about visitors to your sites, viewers of your multi-screen content, and users of your mobile and OTT apps

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Increase Engagement

Deliver content and messaging that drives consumers to engage with your content and properties

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Drive Visits, Views and Downloads

Use audience insights and multiple data sources to activate and optimize omnichannel audience development initiatives

Related Products
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Lotame LAB
Build Audiences That Perform

Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition.

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Lotame Connect
Collect Anywhere. Use Everywhere.

Ingest data from all consumer touchpoints and activate audiences anywhere using our suite of unstacked connection tools, APIs and integrations,

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Lotame Analytics
Actionable Audience Insights

Get a 360 degree view of the attributes and behaviors associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.

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Lotame Data Exchange
World’s Largest 2nd and 3rd Party Data Marketplace

Thousands of 2nd and 3rd party data segments, including exclusive publisher-direct audiences, industry-leading Lotame Precision Demographics, and ACR-driven TV audiences.

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Related Resources
Strategy & Education
Triple Your High Performing Audiences with Lookalike Modeling
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Case Studies
Mediacorp's Audience-Driven Strategies Increase CTR 570%
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Downloadable Content
DMP Playbook for Publishers
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Case Studies
Case Study: CtrlShift Decreases CPA 92%
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Advertising
Consumer Marketing

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