Build complex audience segments for desktop, mobile, tablet, or connected devices. Increase your prospecting pool by selecting desired demographics, content consumption, interests, and actions made up of first-, second-, and third-party data collected and segmented by Lotame.
With Lotame Audience Builder, you can mix and match data segments to test different strategies and tactics that support your business needs and drive towards your performance goals. What's more? Lotame support forward thinking audience building and advanced definitions within the Lotame Audience Builder, so you can take your audience creation to the next level.
Access High Quality Data
Acquire high quality, industry leading Precision demographic data, branded data, and 2nd and 3rd party data directly from the source
Drive Campaign Performance
Build high performing audience segments by selecting desired demographics, interests, and actions to help campaign targeting
Optimize Your Audience Building
The Lotame platform supports advanced definitions for audience building including boolean logic, suppression, etc