Lotame Preference Manager
At Lotame, we pride ourselves on consumer transparency and choice. We don’t use personally identifiable information about you (such as your name, address, e-mail address, phone number or social security number), though we do collect and use demographic and interest data that we associate with your web browser. We obtain this information through partnerships we have with websites you may visit and from other data services companies. Our customers - including website publishers, online advertising networks, marketers and advertising agencies - use our technology and audience data segments to customize the advertising and content you see online in order to improve both your web experience and the effectiveness of their advertising campaigns.
Put more simply, dog owners don't benefit from seeing cat food ads online, while cat owners don’t gain from seeing dog food ads. And marketers and websites don't benefit in either case. By marrying anonymous data together with automated systems for matching that data with advertising and content placements, the goal is for everyone to win - by providing you with more relevant content and advertising, providing websites a means to underwrite the cost of the content and services they offer, providing marketers a more effective way to build relationships with customers and prospects. Even with this win/win/win goal, you may want to gain a better understanding of the audience categories we’ve associated with your web browser and customize or limit our use of this data. This is why we offer the easy-to-use preference management and opt-out tools below.
Choice – Managing Your Anonymous Profile
You have the power to edit some of the key information in the anonymous Lotame profile that's associated with your web browser. For any audience category that appears below, just click “remove” to eliminate that item from the profile. By doing so, you will further guide the advertising that Lotame or its customers deliver to you based on Lotame audience segments.
Opt-out completely
We acknowledge that despite the best intentions of Lotame and our partners to deliver relevant content and advertising, you still may want to fully opt-out. Therefore, to confirm your Lotame opt-out, please just click the button below.
You can also opt-out of online behavioral advertising from Lotame and numerous other
companies at the following industry self-regulatory sites:
