This month’s Women in Tech interview is featuring two of our EMEA ladies, Olga Abramchuk and Christelle Majtas. Christelle and Olga are both members of the client success team, though their day to day work is very different. Let’s take a look!
What is your title and what do you do for Lotame?
OA: I’m a Client Success Manager for the EMEA region. I work closely with clients to ensure their business goals and objectives are met, and help them to be successful by deriving the most value from our DMP offerings.
CM: I am a Platform Services Manager, aka Professional Services Manager. I am responsible for operating the Lotame DMP solution on behalf of clients in order to deliver value through proactive in-platform execution.
What is a typical day like for you at Lotame?
OA: One of my favourite points about being a Client Success Manager at Lotame is the opportunity to work with the largest and most prestigious marketers and agencies from the EMEA region. On a day to day basis, I’m usually the main point of contact for all my clients, starting from leading the implementation process, training them on platform products and features, understanding their business objectives and providing them with a consultative view on data strategies.
CM: Being part of the Client Success team is all about helping clients harness the power of their data and leverage actionable insights to drive strategic business decisions. An average day at Lotame consists of organising and combining data points for audience targeting, providing insights and analysis on campaign data, collaborating in sales pitches, meeting clients face to face and maintaining strong relationships with them.
What would you say is the biggest obstacle that you have faced in your career?
OA: The greatest challenge in MarTech is to stay up-to-date and relevant with new products and trends. Due to the speed at which MarTech has been developing throughout the years, we’ve seen the launch of new products and solutions to the market at a rapid pace, and keeping up to date with all advancements can sometimes be challenging!
CM: When I started in the industry, the biggest challenge for me was all the MarTech terminology. I am known for taking a lot of notes. This came really handy when I first started in the industry to keep track of it all!
What piece of advice would you give to women who are new to the MarTech industry?
OA: Be proactive, open and keen on learning – the industry is very dynamic and gives you plenty of possibilities to develop! Attend as many conferences and industry events as you can, sign up to newsletters and simply stay in touch with like-minded people.
CM: Keep learning as much as possible about the industry and use your voice. Don’t let the idea that the tech industry is male dominated prevent you from sharing your voice in that space.
Where do you see the industry going in the next 4-5 years?
OA: The complexity of the AdTech industry and proliferation of new players and market solutions will keep increasing. At the same time I believe we’ll also see a wave of mergers and acquisitions taking place as a means for bigger players to be able to maintain their competitive edge. Technology itself will also become more complex, bringing us more AI and machine learning solutions that could become an integral part of the industry. We’ve seen VR products being introduced to the market, and even though they haven’t gained much traction yet, it still has a big potential to become a new source of data and advertising medium. In a bit closer future, TV will continue to become a more widely used data source.
All in all, these changes will have an impact on our everyday jobs, hence remaining up-to-date and agile will become increasingly important.
CM: I see the industry being centralised around people-based targeting using a unique currency between publishers, marketers, agencies and tech platforms across Martech.