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Why Choose Lotame?

March 6, 2018

Why Do Companies Around the World Choose to Work with Lotame?

Committed to innovation, agility, and – above all, customer success, the Lotame team is always on the lookout for new and meaningful ways for our clients to harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. We are committed to helping our clients succeed. Why do marketers, agencies and publishers around the world chose to work with Lotame? Here are a few reasons:

One Size Does Not Fit All

At Lotame, we are firm believers in the combined power of people and technology, and we are focused on offering a suite of data solutions to meet your individual needs. Our team of solutions consultants will work with you from day one to identify what your needs are, and how Lotame can help solve them. We aren’t going to sell you a one-size-fits-all package, because your business is as unique as you are. We’ll work with you to find the solution that works for you.

Individual Attention

Our award-winning customer-first approach gives you full end-to-end support, from shaping and refining your data strategy, to personalized hands-on tactical support that ensures you profit from the time and energy you are investing.  

Once you are up and running with the platform, your Client Success Manager will act as your day-to-day contact to make certain you’re extracting the maximum value from your data. Our team will partner with you to optimize your data strategy and provide detailed training on new features and tools that are added to the platform. They’ll also organize regularly scheduled check-ins to mark your progress against our Lotame maturity model so you can easily benchmark your organization’s DMP success and ROI.

Superior Technology

Lotame’s award-winning technology has been used by enterprises from every industry around the globe to power millions of data-driven marketing campaigns in every industry. Every year we evaluate and improve upon our existing technology and solutions so that we are always delivering top-notch products to our customers. Our best-in-breed solutions have helped clients in every industry increase engagement and drive revenue by turning big data into smart data for superior results. There’s a reason we’ve been named the Global DMP of the Year.


As the leading independent data management platform, we know that our independence is a benefit to our clients, as it enables us to be agile and flexible. Lotame is 100% media agnostic, so our clients can work with their preferred tech or media platforms, thanks to our many integrations with all major activation platforms including ad servers, DSPs, SSPs and beyond.

We also provide our clients with direct and unfettered access to our core API and billions of raw data points on which our platform runs. This data is available to be incorporated into your own platforms and products, which is a unique and unmatched offering in the space. This means you can send your data wherever you like, so your expert data scientists can make it even more insightful and useful for your team.

Scale AND Quality

Not only is Lotame’s platform built with cutting-edge technology, but it is powered by one of the largest global data exchanges in the world, the Lotame Data Exchange, giving you instant access to over 4 billion profiles globally with extensive reach in US, Canada, UK, India, Middle East, Malaysia and Indonesia. And while scale is important, we know that data quality is also top of mind for our clients. We have invested countless hours into increasing data quality across our data exchange to benefit our clients. Taking it one step further, we also offer high performing Precision Audiences that hit or exceed industry on-target benchmarks by up to 100%. Overall, we’ve got the data available to help you scale campaigns, improve targeting accuracy, and increase campaign performance – all in one platform.

Knowledge Sharing

The data ecosystem is evolving rapidly, and to help our clients stay ahead, we offer a range of tools and forums for knowledge sharing. Our Lotame Ignite client summits provide face-to-face education and networking opportunities, while our vibrant online community and knowledge base offer an always-on forum for clients to learn and share best practices. From newsletters to videos to an online academy, Lotame has something for every client, every step of the way. Looking for more information about data or best practices to make the most of your DMP? Check out our Resources section to access videos, tutorials, and tips & tricks to learn more.

Interested in learning more? We’d love to set up a time to talk, or show you a demo of our platform. Contact us to learn more about how Lotame’s data solutions can help you achieve your goals.