March 6, 2014
Wego, the leading travel metasearch site in the Asia Pacific and Middle East, announced today an additional refinement to their ad targeting solution for marketers, powered by a partnership with Lotame, the leading Data Management Platform (DMP) in the Asia Pacific.
Using Lotame’s DMP, Wego will enable marketers to target beyond content and put their messages in front of highly sought after audience groups. Some of these audiences available to advertisers will include individual business, family, frequent flyer and budget travelers.
“Wego has vast experience in the travel purchasing funnel and sharing this knowledge with other online advertisers helps them to increase their reach and scale providing a far more valuable result for an online campaign, ” said Rick Mulia, VP, Media & Advertising at Wego. “Upgrading our audience targeting solution with Lotame’s DMP, we are even better equipped to place ads with more relevance in front of an audience with high travel intent, using the data to build specific audience segments with zero waste, which is what matters most to advertisers.”
Prior to partnering with Lotame, Wego sought a flexible data management solution to help increase inventory against certain high value audiences, and to easily manage these audiences at scale. Wego also needed a solution that collected data across platforms, particularly as more people turn to mobile devices to find and book their travel.
“Lotame gives us the ability to reach our highly valued audiences on any platform, both within and outside of Wego’s global network; enabling us to go deeper into segmenting and re-targeting to suit our advertiser’s unique requirements,” said Mulia. “The advanced technology combined with a strong focus on customer service and support in the region made Lotame an easy choice when it came to our partner selection.”
“Advertisers flock to Wego.com for its vast audience reach that spans 50 markets across the world,” said Mathew Ward, Managing Director, APAC at Lotame. “The combination of our core DMP technologies and Wego’s years of online travel search experience is the perfect fit for advertisers who want to reach highly sought after travel audiences.”