Data activation is the process of unlocking the value in your data by putting it…
Third-party cookies are so five minutes ago, while true brand identities are now. In an already crowded market, how can marketers and publishers determine the right solution to connect with consumers in responsible, relevant, and resilient ways?
Watch the webinar replay, “Transform Your Brand Identity: Make Real Connections with Consumers” as we lead up to madconNYC Digital Marketing Summit, in full partnership with IAB, IAA, American Marketing Association, New York Marketing Association, Ad Club of New York, Women in Analytics, 212NYC, and Chief Internet Marketer.
Hear from Winterberry Group’s Senior Managing Partner Bruce Biegel, and Lotame’s VP of Product Management Pierre Diennet, for a deep dive into the current and future trends in brand identity. Understand your options and learn the best solutions for all your digital advertising.
Register below and get access to the webinar replay.
|Identity: Digital Advertising’s Love Language|
|Wednesday, December 2, 11:15 AM – 11:45 AM|
|The identity opportunity is upon us. Marketers, publishers, SSPs, DSPs, and data providers need a new language to understand each other and collaborate successfully. Attendees in this session will hear about a brand-new cookieless solution to repair our relationships and build responsible, relevant, and resilient connections. Get a fast-forward look at what’s ahead for digital advertising and identity.
Presented by Pierre Diennet, Lotame’s VP of Product Management.
|Privacy 101 for Marketers in 2021 and Beyond|
|Thursday, December 3, 10:30 AM – 11:00 AM|
|Balancing personalization with consumer privacy can be a challenge for marketers, but done right can be a welcome benefit. Consumers want to shop from brands they can trust. In this panel you’ll hear about how best to increase transparency in marketing, the importance of following not only US but global regulations, and how to turn this all into a positive customer experience. No matter the size of your company you won’t want to miss this!
Presented by Amy Yeung, Lotame’s General Counsel & Chief Privacy Officer.
For event related questions, firstname.lastname@example.org.