Personalization Demystified: A guide for building an audience-driven strategy that scales The term "personalization" is used…
Data Management Platforms (DMPs) are traditionally thought of in terms of improving advertising effectiveness by fueling behaviorally targeted ads, but the applications for DMPs extend far beyond the world of advertising. For marketers, publishers and agencies, DMPs and the audience data they manage can be the key to offering personalized experiences to customers in any stage of the buyer journey. By offering specialized content to your audience, you can dramatically increase engagement and conversion levels.
Join Lotame on Wednesday, August 15th for a webinar as we dive into Personalization with the DMP. We’ll cover different types of personalization, how it works, and tips & tricks for success.
This webinar is of such importance to our clients and partners around the globe that we will be presenting 2 versions of this webinar in 2 different timezones. So please register for the one that fits your schedule!
Wednesday, August 15th at 2pm EST / 11am PST, presented by Tim McDonough, Manager of Client Success & Strategy at Lotame
Wednesday, August 15th at 12pm AEST, presented by Anne Linchausen, Director of Client Success ANZ at Lotame
If neither of those times work for you, don’t worry! You can still register and the recording will be shared with all registrants.
We hope to have you join us to dive into the art of personalization with a DMP!
Looking for more tips & tricks? Check out our Marketer’s Guide to Personalization, now available for download, to learn more about how personalizing your marketing messages and content can help improve engagement and campaign performance!