Personalization Demystified: A guide for building an audience-driven strategy that scales The term "personalization" is used…
When it comes to digital marketing, the ultimate goal is reaching the right consumer at the right time, on the right device. Adding in specific location data to enrich an audience’s profile can make targeting even more effective. But how do you actually get the location data, make sure it is accurate, and put it to good use?
On June 28th, Lotame and Beemray hosted a webinar to explore the power that location data can bring to your targeted campaigns. Hosted by Laura Lewellyn, Sr Director of Market Innovation at Lotame, and Raman Sidhu, VP of Business Development at Beemray, this webinar included a deep dive into the many innovative use cases that are possible with location data.
Charlie Handy, Programmatic Analyst at Trinity Mirror, shared his first-hand experience working with Lotame & Beemray to gather and implement location data into his targeted campaigns for increased precision and performance.
In case you missed it, the recording is available for you to access. Listen now to learn how you can succeed with Location data!