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[Webinar Replay] Beyond the Cookie: Marketers & Publishers Debate The Future of Advertising

May 27, 2021

How are marketers and publishers preparing for a post-cookie world? Lotame commissioned a survey of over 1,000 marketers and publishers across the globe to find out. In this webinar, Alex Theriault, Lotame’s Chief Customer Officer will present key survey findings from “Beyond the Cookie: The Future of Advertising for Marketers & Publishers” to set a baseline for our live discussion. Alex is joined by Omnicom Media Group Canada and Reach to discuss what both sides of the table needs, wants, and hopes for the future of our industry.

In this on-demand replay, you’ll learn:

  • What keeps marketers & publishers up at night
  • How will investments pivot
  • What should the future of digital advertising look like

Speakers:

  • Alex Theriault, Chief Customer Officer, Lotame
  • Kabil Rahaman, Group Director, Digital Platforms, Omnicom Media Group Canada
  • Terry Hornsby, Group Digital Director, Reach