When it comes to digital marketing, the ultimate goal is reaching the right consumer at…
The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018, representing the biggest change to the data protection regime in the EU since the 1995 Data Protection Directive.
Chances are, if you are a data-driven company in the European Union, you are fully aware of the term GDPR. But, are you ready?
Lotame’s General Counsel & Vice President of Global Privacy, Tiffany Morris, recently recorded a brief webinar to help you get prepared for GDPR. In this 30 minute recording, she covered:
GDPR is a game changer for the online advertising industry. With its emphasis on consumer transparency and consent, Lotame expects GDPR to produce higher quality data assets from more engaged consumers. We have embraced the regulations as an opportunity to review our business practices with fresh eyes and have encouraged our clients and partners to share in this approach.
Please access this on-demand recording to help understand what your organization should be thinking about in terms of data privacy and protection, and suggest some other good resources to help you prepare.
Note: The information contained herein is for informational purposes only and not for the purpose of providing legal advice. Lotame Solutions, Inc. makes no representation that the information provided is complete or accurate regarding applicable laws and regulations. Contact your attorney to obtain legal advice with respect to any of the matters addressed herein.