Ring in your 2017 data strategy with Lotame data segments for taxes, award shows and…
June 20, 2018
Today’s digital marketers have easy access to thousands of data segments. How do you know which ones include shoppers who are truly in market and on target?
Lotame and Kantar Worldpanel Shopcom teamed up to present a webinar to answers these questions and more! Lotame’s new Precision Demographic Audiences are crushing industry benchmarks. Shopcom is the leading provider of loyalty reward card data collected from U.S. grocery retailers. Both are focused on providing accurate and quality data to help you maximize your ad spend.
Access this recording now to learn:
- Actionable information to help you design KPI-beating campaigns.
- New insights about building more accurate age and gender audiences across the globe.
- Advice on reaching CPG shoppers across 131 categories.
- Best practices for combining demographic + purchase intent data for your campaigns.
- Case studies showing how CPG brands use this data today to exceed their marketing goals.
Access this recording to get expert advice from Kantar Worldpanel Shopcom and Lotame’s data teams and profit from best practices in accurate data targeting.