Data activation is the process of unlocking the value in your data by putting it…
October 27, 2017
Personalization Demystified: A guide for building an audience-driven strategy that scales
The term “personalization” is used to cover a broad range data-driven marketing strategies. To be successful, it’s important to build a solid roadmap for where you want to go. How do you zero in on the most effective strategy for your brand? Lotame and 3Q digital have teamed up to unveil a model to enable you to take the next step in your journey.
In case you missed this webinar live, the recording is available on demand. In 45 minutes, you will learn:
- What the personalization maturity model is and how to use it to build sophistication over time
- How to utilize the enormous amount of data at your fingertips to generate creative ideas and user personas to drive personalization
- A deeper dive into strategic implementation to help you establish customer loyalty and drive conversions
Presenters:
- Feliks Malts, VP of Decision Sciences, 3Q Digital
- Jeremy Epperson, Director of Optimization, 3Q Digital
- Mark Sanders, Director of Sales Engineering, Lotame
After listening to this webinar, you’ll be ready to take your marketing to the next level by offering consumers content too relevant to ignore. Access the recording.