Unifying data from any source is the first step to a truly integrated marketing campaign. Every marketer has a treasure-trove of offline data about their target audience and most valuable customers sitting in their CRM. But how do you marry that offline data with other data available in your DMP for a holistic view of your audience?
On June 14, 2017, Lotame and LiveRamp presented a webinar on “Onboarding 101”, reviewing the power of data onboarding for better targeting & measurement. We walked through the basics of how data onboarding works, and why it can be beneficial to marketing campaigns. (And yes, we recorded it!)
Some of the topics covered include:
Are you sitting on a mountain of offline customer data, and don’t know how to make it actionable? Do you want to add the insights and information in your offline data into your online or mobile campaigns, so you really know who your audience is and what they are interested in?
In case you missed the webinar, the recording is available here.