Journey Optimization is a strategic practice that pushes marketers, agencies and publishers to be more…
Reaching the right users, at the right time, with the right message, on the right device can be a daunting task. How do you make it a reality? Journey Optimization is not just a buzzword, but a data-driven strategy that pushes marketers, agencies, and publishers to be more aware of their customer’s journey.
Lana Warner, Customer Success Manager at Lotame presents a webinar as she takes you beyond the buzzword, and into the strategy behind journey optimization. In this webinar, you will learn how your DMP fits into a customer-first strategy with Journey Optimization. We’ll show how to use your customer data to match your messaging to each stage of the customer journey for maximum engagement and conversions. Here are the details:
Presenter: Lana Warner, Customer Success Manager, Lotame
Want to learn more about Journey Optimization now? Check out this awesome blog post, also by Lana, about Journey Optimization and the DMP.