Lotame participated in a recent AdMonsters webinar “Identity is a Team Sport: How Publishers & Marketers Can Move Beyond the Cookie Together.” Alexandra Theriault, Lotame’s Chief Customer Officer, shares key survey findings from Lotame’s recent global survey report of over 1,000 marketers and publishers. She was joined by Scott Lawrence, Sr. Director, Programmatic at Advance Local and Joe Campbell, Manager of Digital Media at Rush Street Interactive to walk through how they’re actively implementing and testing Lotame’s cookieless identity solution, Lotame Panorama ID.
Key takeaway: Achieved an 8X higher CPM for non-addressable inventory!
In this on-demand replay, you’ll learn:
If you’re interested in implementing or testing Lotame Panorama ID, or have questions on any of the topics covered, get in touch: