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[Webinar Replay] Identity is a Team Sport: How Publishers & Marketers Can Move Beyond the Cookie Together

July 20, 2021

Lotame participated in a recent AdMonsters webinar “Identity is a Team Sport: How Publishers & Marketers Can Move Beyond the Cookie Together.” Alexandra Theriault, Lotame’s Chief Customer Officer, shares key survey findings from Lotame’s recent global survey report of over 1,000 marketers and publishers. She was joined by Scott Lawrence, Sr. Director, Programmatic at Advance Local and Joe Campbell, Manager of Digital Media at Rush Street Interactive to walk through how they’re actively implementing and testing Lotame’s cookieless identity solution, Lotame Panorama ID.

Key takeaway: Achieved an 8X higher CPM for non-addressable inventory!

In this on-demand replay, you’ll learn:

  • What keeps marketers & publishers up at night
  • How investments will pivot
  • What the future of digital advertising should look like
  • How to test identity solutions now

Speakers:

  • Scott Lawrence, Sr. Director, Programmatic, Advance Local
  • Joe Campbell, Manager of Digital Media, Rush Street Interactive
  • Alexandra Theriault, Chief Customer Officer, Lotame



If you’re interested in implementing or testing Lotame Panorama ID, or have questions on any of the topics covered, get in touch:

Already a client? Reach out.
New to Lotame? Reach out to implement the Panorama User ID module via Prebid.