Seamless advertising across screens is every marketer’s dream and the new frontier of TV ad…
Join Jason Downie, Lotame’s SVP & GM of Data Solutions on Wednesday, May 30th at 2:00 p.m. EDT for a webinar titled, “Getting to Know Ad Fraud”. Joining other industry leaders from Distil Networks and Adscend Media, this webinar will provide an in-depth look at how ad fraud occurs, and strategies to minimize attacks that cost businesses $6.5 billion in losses in 2017.
The hour-long webinar will provide key takeaways around bots, ad waste, and fraud review, as well as actionable strategies to protect against digital ad fraud. A live question and answer panel will also take place. Along with Jason, other participants include Andrew Cisek, VP of Audience Development at Freestar, Rob Rasko CEO at The 614 Group, Reid Tatoris VP of Product Outreach and Marketing at Distil Networks, and Fehzan Ali, Co-Founder and CEO of Adscend Media.
Lotame is a leader when it comes to ensuring data quality. We work with leading industry groups and partners to create the most trusted data ecosystem possible. In addition to Lotame serving as a member of the IAB’s Data Council, which created the Data Center for Excellence’s “Data Maturity Model for Digital Advertising”, Jason Downie sits on the board of the IAB’s Data Center for Excellence. Lotame has also been verified by the Trustworthy Accountability Group.
The Getting to Know Ad Fraud webinar takes place on Wednesday, May 30, 2018, at 2:00 p.m. EDT. To register, please visit: https://goo.gl/au2noz.