Data activation is the process of unlocking the value in your data by putting it into action. It happens in three core steps – Data In, Analysis and Optimization, Data Out – and a DMP is essential to this process. A DMP is no longer a nice to have for digital marketing and is essential if a marketer wants to reach its core audience effectively. To achieve data activation at scale, an enterprise needs to remove the layer of separation between their data and execution within their marketing stack.
On Wednesday, September 20th, 2017, Lotame and Collective are joining forces to tackle this important topic, to help you learn how to take your wealth of data to the next level. Join us for a 30-minute data activation webinar, and learn how to harness your data across the marketing ecosystem for increased engagement.
Speakers include Alex Theriault, Director of Client Success at Lotame, who has helped hundreds of clients put their data to use for high-performing cross-device campaigns, and Dominic Abruzzese, Solutions Consultant for Visto. Together, they will walk you through the rocky data landscape, and map out a plan for data success!
Did you miss the webinar? Make sure the check out the recording here!