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Viacom18 Increases Performance 230%

Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

VOOT is Viacom18’s flagship ad-supported digital video streaming platform. VOOT, with over 35M monthly active users (as on July2018), has established itself among the top 2 premium video entertainment platforms. VOOT offers 50,000 hours of content with 40 hours of content added daily which includes TV Content, VOOT Exclusive content around popular TV shows, VOOT Original Web Series as well as Kids content.

When Viacom18 was faced with the task of growing  business with existing branding clients and offering customized advertising solutions and campaign insights, they designed an internal Audience Management solution: MAVARiC, powered by Lotame DMP. In the end, they saw their campaign performance improve 2.3x and accuracy in targeting improve 1.2x. But how did they do it? Download the case study for the complete details.

Looking for more tips & tricks to help your company realize more value from your data? Lotame has put together a variety of resources to help you. Check these out:

DMP Playbook for Publishers, Marketers, or Agencies: Tips & Tricks into extracting more value with a DMP

Data Management Platform Evaluation Playbook: If you’re trying to choose a DMP, this guide can help you ask the right questions

Your Guide to Content Customization (for Marketers or Publishers): How to use your audience data to serve the right content, to increase engagement and time on site