VerticalScope Uses UGC Data to Drive Performance for Auto Campaigns

September 24, 2018

VerticalScope is an integrated multi-platform media company that owns and operates over 1400 websites in high-consumer spending verticals, including auto and power sports with its AutoGuide Group. With over 120 million uniques per month across their platform, VerticalScope knew its sites played an important role in the automotive consumer decision journey and wanted to use their wealth of valuable user generated content (UGC) to increase clicks while decreasing cost per acquisition (CPA) for its advertisers. They worked with Lotame’s DMP to help them accomplish this.

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  • 24%decrease in Cost Per Acquisition
  • 67% increase in Click Through Rate



Publishers like VerticalScope work with Lotame to collect, organize and activate audience data from any source, to fuel more relevant content and experiences for their site visitors. Our DMP Playbook for Publishers offers a variety of tips & tricks for publishers looking to maximize the ROI from their data, including defining a data management platform, use cases and applications of a DMP, and how to help you choose the DMP “Owner” at your organization. Download the playbook to get these helpful hints.

Or, if you’d like to learn more about the Lotame platform to see how it can help you achieve your goals and make your campaigns work harder, contact us. Our team of data experts are happy to talk!