Validating Programmatic Audiences with Lotame and Survata

When it comes to validating programmatic audiences, how do you effectively measure? Lotame will co-present with Survata at The Advertising Research Foundation’s (ARF) 2017 Modern Measurement Conference taking place June 12-13 at the Hyatt Regency in Jersey City, NJ. Attendees will get insights on pressing issues and trends in audience measurement for today and the future.

Be sure to catch Lotame and Survata’s deep dive session, part of the “Measure Your Audience” agenda track, taking place on Monday, June 13th, 3:30-4pm. Laura Lewellyn, Senior Director, Market Innovation, Lotame and Jim Warner, CTO, Survata will co-present, “Validating Programmatic Audiences”.

Hear more about audience validation methodology to help verify behaviors and attitudes, and learn how you can implement seamless research to activation strategies to make your data more valuable. Get answers to questions like:

• Is the audience what the 3rd-party provider says it is?
• Is the audience what you want to target?
• Is the audience what works?

Other conference topics include:

• Best measures of attention
• Latest digital optimization strategies
• Measuring brand value across platforms
• Cross-platform measurement for cross-platform audiences
• The new frontier of consumer data

View full program details here and register today.

Learn more about Lotame’s partnership with Survata.