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Under the Hood with Devin George

March 19, 2018

This week’s Under the Hood features a relatively new member of the Lotame family, Devin George. Devin is a part of the Solutions Consulting team here at Lotame and is based out of our New York office.

Tell us about your position at Lotame. What did you do before joining Lotame?

I’m a Solutions Consultant working closely with the sales team as a sort of “pre-sales technical advisor”. Prior to joining Lotame, I was a Product Manager working with various engineering teams developing new creative technologies at a small DSP that specializes in creating personalized video ads to drive ROI.

What’s a typical day like here for you at Lotame?

I’m not sure if there is quite such a thing yet. I try to stay up to date on the news in the trades, and I’m always looking for any and every opportunity I can to keep learning.  Usually that includes a combination of sitting in on discovery calls to answer some preliminary questions, sitting in other on product demos, or filling out RFPs.

Why did you choose to join Lotame?

I’ve been working in ad-tech / mar-tech for a bit now, but I’m always learning. In looking for a new job and doing research on different companies, I knew I wanted to go somewhere that had a plan for television moving forward. In that research, and since joining Lotame, I’ve learned a lot about how far the industry has come in television with data collection, activation and measurement.

Some of the solutions you’re seeing on television are really interesting, with companies working directly with manufacturers to place their technology into the televisions I think you’re going to see a lot more innovation. I’m excited to see what’s next!

What are you most excited about that’s going on at Lotame?

I’m really excited about the precision data initiatives that we’re working on, I think that’s going to be critical for the success of the industry moving forward. With more and more opportunities for users to opt out & avoid ads (with subscriptions, GDPR, ad blockers, etc), using higher quality data to create more relevant and personalized experiences for individual users is going to be the best way to get users to “opt in”.

We hear you’re pretty great at karaoke, particularly rapping. How did you learn to rap? 🙂

Ha! I should be very clear about this, I absolutely cannot rap or sing at all. In college, my similarly untalented friends and I put our heads together for a way to participate in karaoke nights without overly humiliating ourselves. And then it happened, we made a discovery that sent shockwaves through the karaoke community. There exists a set of artists (looking at you Ja Rule, Sean Paul & Shaggy), where the quality of your voice, knowledge of the lyrics, and “mental state” have no bearing on your performance, since it’s essentially mumbling.

Even if that’s not entirely true, it sounds a lot better than…”My best friend sang shaggy at a bar one time and I stole his idea!” 

Tell us something we don’t already know about you!

I played the Bass Clarinet quite a bit growing up, starting in 5th grade. Most people don’t know what a Bass Clarinet looks like, but it’s basically a really ugly, uncool looking saxophone…naturally I “excelled” at this. I was lucky enough to go to a high school that had an incredible music program that gave me the opportunity to travel around quite a bit and play in some cool locations like San Francisco, Disney World and New York. I haven’t picked it up much since college, but if anyone out there has the need for a Bass Clarinetist (you don’t) feel free to let me know!